Mojo Organics Inc. Brings Coconut Water To The Convenience Services Industry

Convenience service operators looking to capture more healthy product sales have the opportunity to offer coconut water from Mojo Organics Inc., a Jersey City, N.J. company that recently expanded from supermarkets to the vending, micro markets and office coffee channel.

Launched by CEO Glenn Simpson four years ago, the company exhibited at its first National Automatic Merchandising Association show this year.

The product, pure coconut water, is manufactured and packaged in Vietnam and comes in an 11-ounce aluminum can and can be sold in either an ambient or refrigerated state. There are no preservatives, additives, sugar or water added to the product. The product is vegan, plant based, gluten-free, and Non GMO Project Verified.

According to Webmd.com, coconut water contains easily digested carbohydrates in the form of sugar and electrolytes. Not to be confused with high-fat coconut milk or oil, coconut water is a clear liquid in the fruit’s center that is tapped from young, green coconuts.

“It’s both healthy and refreshing at the same time,” said Ronald Barth, vice president of sales. It contains potassium and hydrates the body.

During the Vietnam War, coconut water was used to hydrate injured soldiers. “Coconut water hydrates your body better than water,” he said.

Coconut water has been available in the U.S. as a refreshment for about 20 years, Barth said, but has grown rapidly in the last 15 years because of the demand for healthy products. “A lot of people looked at it as a very healthy item to drink,” he said. “It really helped a lot of people.”

The global coconut water market was valued at $4.2 billion in 2018 and is projected to increase at a compound annual growth rate of 12.5 percent from 2019 to 2028, according to market.us, a research company.

Customers in the vending space include Canteen, Aramark, CC Vending Inc. in Mt. Vernon, N.Y. and Corporate Essentials in Parsippany, N.J., Barth said. The product has also secured placement across a number of corporate campuses, including Goldman Sachs, Group M, Amazon, JP Morgan Chase & Co, Credit Suisse and Twitter, along with many less recognizable names.

In vending, most Mojo Organics products have been sold in refrigerated beverage machines. In micro markets, most are in open air coolers or refrigerated coolers or refrigerators. It has a 20- to 22-month shelf life once it is in the operator’s warehouse. The product retails for $1.75 to $2.49 in the convenience services channel.

The company plans to expand its portfolio, which currently includes pure coconut water, pure coconut water with mango juice, pure coconut water with pineapple juice and sparkling coconut water with lime.

“We’re working on some other flavors to extend our portfolio,” Barth said.

The product is available through Vistar in New York, New Jersey and Houston, Texas and some other vending distributors. Convenience services brokers include Quality Brokerage in Turnersville, N.J. and CBI and Associates in Houston, Texas, formerly known as Caldwell Brokerage.

“They’re doing a really great job for us,” Barth said of the brokers. “We’re penetrating the market.”

The company’s stock is traded over the counter under the symbol, MOJO.

For more information visit http://www.mojoorganicsinc.com/

By Karen Scott, Publisher

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