Anytime CBD’s Compact Machines Offer New Profit Center for Operators

With the retail CBD market exploding at an alarming rate, today’s progressive vending operators are looking at CBD as an innovative way to tap into a new profit center. At the same time, vending machine manufacturers as well as CBD product producers are looking at vending as a growth area for their businesses.

The retail CBD market is projected to reach $7.38 billion this year, up from a mere $620 million two years ago according to research compiled by Stastia. The research predicts the market will reach $23.7 billion by 2023. Those current sales are through dispensaries (40%), retail stores (30%), online (27%) and other (12%). Gallup indicates the largest demographic of purchasers of CBD product are the 18-29 year–olds (20%) followed by 30-49 (16%), 50-64 (11%) and 65+ (8%).

Alan Shetzer, co-owner of Anytime CBD, says one of the reasons vending is a growth area for CBD is because of unattended retail. Anytime CBD, which is focused on the health and nutritional benefits that are derived from CBD, manufactures two small footprint flatscreen display CBD vending machines as well as a variety of CBD products for humans and animals including tinctures, salves, drops, rubs and roll-ons. All of its vending products are THC-free.

Traditional retail requires a high value product, such as CBD, to be kept in a secure location. Shetzer said a traditional retail clerk who opens a CBD case may not be able to close the sale because he or she may not have product knowledge to answer a consumer’s questions. Without the proper knowledge, he added the retailer may lose a high margin sale.

Not so for vending, he said. Anytime CBD’s two vending machines have touchscreen displays which show the product and can play video to answer consumer questions. Touchless machines are on the way.

Video capability opens another potential revenue stream for operators. Shetzer said advertising, such as what is seen on many self-service gas pumps, can be placed on the machines. Ads can be a point-of-sale promotion for CBD in the machine, or perhaps an ad could promote a snack which is available in an adjacent machine which the consumer might not otherwise have considered.

Shetzer says the small machine footprint of Anytime CBD’s two machines enables placement in compact spaces vending operators may normally overlook, earning the operator more revenue per square foot. The small machine, which can handle 14 SKUs, measures 2 feet by 2 feet, while the large machine, which can handle up to 28 SKUs, adds six inches to each dimension. He said the space is roughly equal to the floor space taken up by freestanding ATMs, such as the ones frequently seen c-stores.

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He continued that operators can expect exceptionally higher margins and a quicker ROI on CBD product than on most traditional consumables found in vending machines because the average CBD vending sale ranges from $20 to $40 depending upon the machine’s location.

Machine security includes video cameras, conveyor delivery, door security and age verification. Machines also allow for legal processing of CBD payments and have real-time reporting capability. Machines are manufactured in the USA and were designed over a four-year period in conjunction with a 16-year vending veteran.

Anytime CBD currently has machines in national c-stores as well as a major presence in California, the largest market for CBD. Stastia reports California’s sales alone total $730 million, way ahead of Florida with $290 million and New York with $215 million. The company believes key locations operators should seek for machine placements are health and fitness clubs, major universities, malls, airports, physician and veterinarian clinics and apartment complexes, to name a few.

Machines can be wrapped to match any operator’s marketing theme so that all machines in a particular location have uniform display.

Based upon the operator’s location, Anytime CBD will recommend product for the machine. Operators can customize the product assortment any way they desire. Depending upon local regulations, machines can also dispense other controlled substances.

Anytime’s products are sourced from US-grown hemp plants. CBD is extracted using a carbon dioxide process. Product is not packaged until it is certified 99.8% pure by independent labs.

For more information visit https://anytimecbd.com/, call 800-729-1223, or email info@anytimecbd.com.

By Jeff Adair, Editor

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