Loyalty Programs Are Losing Relevance as Customers Demand More Than Points, Warns Info-Tech Research Group

Generic rewards are losing impact as consumers demand more meaningful value Image Source: Info-Tech Research Group Engagement gaps are widening across traditional loyalty programs as consumers pull away from offerings that feel generic or irrelevant. Findings cited in Info-Tech's blueprint indicate that participation remains inconsistent and that perceived irrelevance is a growing driver of brand abandonment. Taken together, these dynamics are forcing organizations to rethink loyalty through experience-driven value and stronger brand connection, particularly among younger generations. "Loyalty [read more]