Unified approach links confection, salty and better‑for‑you snacking to meet more occasions and strengthen retail execution
Image Source: THE HERSHEY COMPANY
The Hershey Company brought its ONE Hershey strategy to the 2026 National Confectioners Association’s Sweets & Snacks Expo (May 19 – 21 in Las Vegas, Nevada), showcasing how the company is evolving beyond category leadership to a total-snacking advisor, helping retailers win across the full snacking landscape. By connecting confection, salty and functional snacking into one integrated portfolio, Hershey helps retailers make better decisions on assortment, placement and the overall shopping experience.
“The future of snacking isn’t about one category, it’s about showing up for more moments,” said Tiffany Menyhart, Chief Customer Officer at The Hershey Company. “We use deep consumer insights to anticipate what shoppers want next and turn those insights into real, practical solutions at shelf that help our customers win.”
Expo Highlights
Visitors to Hershey’s booth (#2447) were able to sample products from brands including Reese’s, Hershey’s, Jolly Rancher and more. New snacks include Hershey’s Crème Bar, Hershey’s Zero Sugar Cookies ‘n’ Crème Pouch, Dot’s ® Original Homestyle Pretzels Chipotle Honey Flavor and ONE x Reese’s Peanut Butter Chocolate Layered Bar.
ONE Hershey Portfolio: Integrated Snacking and Insight-Led Growth
Under ONE Hershey, the company brought confection, salty, better-for-you and functional snacking together to improve assortment, merchandising, checkout and digital-shelf execution. To accelerate what comes next, Hershey is scaling insight-led innovation, supported by a 25% increase in R&D investment 1, to test, learn and scale faster while protecting the taste and equity consumers expect.
That integrated portfolio helps translate shopper insights into action in store and online. The company is strengthening transaction-zone strategies and improving online shelves to make products easier to find, choose and buy. Together, these actions support strong retail execution and position Hershey for growth, with a focus on spaces with consumer tailwinds expected to represent more than 40% of Hershey sales 2.
Building on that execution, Hershey is shaping the next generation of snacking, serving more occasions with the right mix of delight, variety and benefits and turning insights into practical shelf actions. The company is expanding into high-growth spaces like protein, functional and better-for-you snacking as 89% of consumers seek added benefits in snacks, food and drinks 3.
FAQs
What is the ONE Hershey strategy?
ONE Hershey is The Hershey Company’s unified, enterprise-wide approach across confection, salty, better-for-you and functional snacking to help retailers move faster from insight to shelf and win more occasions.
How is ONE Hershey different from how Hershey operated in the past?
It shifts Hershey from managing individual categories to operating as an integrated portfolio that supports cross-category assortment, placement and shopper experience.
How is Hershey approaching innovation in 2026?
Hershey is scaling insight-led innovation with a 25% increase in R&D investment to accelerate testing and expansion while maintaining taste and brand equity.
Which brands and innovations are included in Hershey’s better-for-you and functional portfolio?
The portfolio includes brands such as FULFIL and ONE Bar, with high-protein, low-sugar innovations designed for evolving snacking needs.
Which new products will be featured at the Expo?
Hershey’s Crème Bar; Hershey’s Zero Sugar Cookies ‘n’ Crème; Dot’s ® Original Homestyle Pretzels Chipotle Honey Flavor; ONE x Reese’s Peanut Butter Chocolate Layered Bar.
About The Hershey Company
The Hershey Company is an industry-leading snacks company with a purpose to make more moments of goodness and a vision to lead next generation snacking. Hershey brings its full portfolio to market as ONE Hershey, spanning confection, salty and functional snacking categories with beloved brands like Hershey’s, Reese’s, Kisses, KIT KAT®, Jolly Rancher, Twizzlers and Ice Breakers; salty snacks including SkinnyPop, LesserEvil, Pirate’s Booty and Dot’s Homestyle Pretzels; and a protein portfolio including ONE Brands and Fulfil. For more than 130 years, Hershey has operated fairly, ethically and sustainably. Founder Milton Hershey established Milton Hershey School in 1909, and that legacy of purpose endures today through the company’s commitment to helping children succeed through equitable access to education. To learn more visit thehersheycompany.com.
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