Yerba Madre Introduces New Flavors, Celebrating 30 Years of Yerba Mate

Yerba Madre, the category leader in yerba mate, returns to Natural Products Expo West with its most comprehensive innovation slate to date. Spanning loose leaf, bottled, canned, sparkling, and convenience-exclusive formats, the 2026 lineup reflects three decades of building yerba mate as a distinct source of smooth, sustained lift—rooted in regenerative agriculture, ingredient integrity, and designed for modern lifestyles. Image Source: Yerba Madre "We see innovation as stewardship," said Jennifer Brush, VP of Product Innovation and Brand at [read more]