PepsiCo Reverses Shrinkflation in Tostitos and Ruffles to Boost Sales

Image Source: Kenishirotie – stock.adobe.com In a move that could signal a shift in pricing strategies, a PepsiCo spokesperson told CNN that the company is preparing to put more chips back into some of its Tostitos and Ruffles bags, marking a departure from the ongoing shrinkflation trend. Select locations will soon see bags with 20% more chips, sold at the same price, offering consumers relief from the shrinking sizes of products in recent years. PepsiCo, the largest manufacturer [read more]