What Refreshment Operators Can Learn from Leading Convenience Store, Wawa

Image Source: Adobe In a recent customer satisfaction study by the American Customer Satisfaction Index (ACSI®), Philadelphia-based Wawa won first place with an industry-leading score of 82 out of 100 points available. QuikTrip was a close second with an ACSI score of 82, followed by Murphy USA and Buc-ee’s. Shell placed last with a score of 74. What can refreshment operators learn from this study? Despite an 8-point difference between first and last place, there were clear enhancements [read more]