On a candid video chat with Neil Swindale and Orrin Huebner, Jeff Leider traced the arc of Tri R Coffee — from a family startup in 1980s San Diego to a successful multimillion-dollar sale in 2024. What emerged wasn’t just a business highlight reel; it was a playbook for operators chasing growth and planning an exit. From Family Start to Full-Time Grind Tri R Coffee launched in 1984 when Jeff’s father pivoted from vending in Chicago to coffee [read more]
