Bob Tullio to Lead New Sales Training at the 2025 Holiday House Show

Holiday House Distributing, the world’s leading supplier of coffee service (OCS) and vending supplies, has announced the addition of a new sales training component to its highly regarded Technician Training and Equipment Sales Trade Show, scheduled for September 29 to October 2, 2025.

“Tullio is a perfect fit for our sales training program,” said Barbara Russell, Vice President of Sales and Marketing at Holiday House Distributing. “He wrote ‘Selling Convenience Services’ – the online program for NAMA. He has 37 years of front-line sales experience as a partner at Gourmet Coffee Service, is a sought-after sales consultant and a highly visible business media figure in convenience services. He knows his stuff and has stayed current.”

Bob Tullio expressed his excitement as well: “I have heard nothing but rave reviews about the Holiday House Show from both operators and suppliers, so I am excited to be a part of it,” said Bob Tullio, an industry consultant. “We will be doing both fundamental and advanced sales training, covering business development, selling techniques and how to close more deals, with a specific emphasis on placing bean to cup brewers, water units and ice machines.”

Sales Emphasis with Hands-On Training

In addition to Tullio’s presentation, each equipment manufacturer and supplier will be providing key points on how to sell their equipment or products to OCS sales reps and operators.

“We are going to ask them each to give us the key selling points related to their products and ideas on how to drive increased sales with their equipment,” Tullio said.

The new sales training track was developed in response to customer feedback, according to Russell. “We are already seeing tremendous interest from operators who are excited about the sales training component.”

The Holiday House Show features an incredible opportunity for OCS technicians to learn directly from the industry’s leading equipment manufacturers in a series of small group training sessions. The fall session will feature this impressive list of key suppliers, ready to train OCS technicians – along with key suppliers in the trade show area, who are eager to share product knowledge:

The Holiday House Technician Training and Equipment Sales Trade Show offers a cost-effective way for operators to enhance their technicians’ skills. With companies sending attendees from multiple regions, the event is structured to allow participants to bring valuable knowledge back to their teams. Compared to the high expense of individual manufacturer-led training, the show delivers significant value. At a registration cost of just $250 — designed to offset food costs — the event provides hours of hands-on training in a high-impact learning and networking format.

“This event is great for the industry, the suppliers, the operators, their salespeople and their technicians, who will each receive a certification. It’s also good for the manufacturers and for Holiday House,” said Russell. “Everyone who attends becomes a lot more connected.”

To register, click here.

About Holiday House Distributing

Founded in 1981, Holiday House Distributing has evolved from a local OCS provider into a leading national supplier of coffee service and water filtration parts. With a strong foundation in the industry, the company is known for its extensive product selection, innovative private label solutions, and commitment to customer-driven service. HHD stands out for its ability to streamline operations for OCS operators and deliver consistent value through quality, reliability, and deep industry insight. Learn more: hhdonline.com.