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Purpose-Driven Products From the 2025 NAMA Show
At this year’s NAMA Show, a standout group of brands proved that delicious snacks and drinks can go hand-in-hand with meaningful missions. From restoring communities to uplifting farmers, these brands aren’t just nourishing bodies—they’re enriching lives. Here are the mission-driven standouts that truly impressed us.
1. Tosi: Clean Eating With a Heartfelt Origin
Tosi—meaning “true”—lives up to its name with clean, transparent, and nutrient-packed snacks. Every bar and puff is made with 100% organic, gluten-free, vegan, and plant-based ingredients, with no preservatives or artificial flavors. What you see is what you get.
But it’s not just the ingredients that tell a story. Co-founder Chelsea shared that Tosi was born from a need to help her gluten-sensitive daughters—what began as a solution for one family has grown into a brand helping countless others. After losing everything in the 2008 recession, the family rebuilt Tosi as a restorative, empowering venture—both for the body and spirit.
2. Kize: Changing Lives With Every Bar
The Japanese word “Kaizen” means to “change for the better” or “continuous improvement,” which is partially where the brand name Kize comes from—and they’re living that mantra. Yes, their Oatmeal Chocolate Chip bars are as craveable as they sound, but it’s their “give first” mission that truly leaves an impact.
Each bar you enjoy helps provide food to the hungry, support at-risk youth, serve communities in Haiti, and assist Oklahoma City’s homeless. They even hire individuals who have overcome addiction, homelessness, and incarceration. Kize isn’t just about clean eating; it’s about creating a clean slate for others, too.
3. The FruitGuys: Bringing the Farm to the Office
Farm-fresh produce in the breakroom? The FruitGuys make it possible. Since 1998, they’ve been delivering ethically sourced fruit straight from regional farms to offices across the country. With a 99.5% delivery success rate, they’ve mastered the art of farm-to-office logistics.
Their mix options, like the Staples Mix and Harvest Mix, offer everything from bananas and citrus to surprise seasonal picks. Behind every box is a commitment to sustainability, ethical sourcing, and supporting farms—making workplace wellness a community effort.
4. &BACK Coffee: Empowering Women From Bean to Brew
Every sip of &BACK Coffee supports a global network of women—from women-owned farms to the female founder behind the brand. This premium coffee isn’t just responsibly sourced; it’s designed to drive impact. With every cup, you’re supporting training, education, and economic opportunity for women.
From soil to cup, &BACK Coffee is rooted in sustainability, equity, and exceptional taste. Did we mention the coffee is delicious?
5. Wildwonder: Gut Health With Heart
Woman-owned and grandma-inspired, Wildwonder blends ancient Chinese herbal wisdom with California’s best fruits, prebiotics, and probiotics. Their Cherry Lemonade was a favorite—tangy, refreshing, and good for the gut.
But what truly sets them apart is their purpose: 5% of profits go toward empowering women and marginalized communities. It’s a brand built on wisdom, flavor, and heart.
Doing Good Never Tasted So Great
At the NAMA 2025 Show, these brands reminded us that food and beverage can be more than just fuel. They can be a force for change—nurturing bodies, building communities, and restoring hope. Whether you’re curating breakroom snacks or just want to support brands that align with your values, these companies are serving up purpose with every bite and sip.
Did you miss our other article from the 2025 NAMA Show? See what else we loved.
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