Yerba Madre’s “Watermelody” Marks First Seasonal Flavor

Milestone release underscores brand’s category leadership and signals bold new phase of regenerative innovation

Yerba Madre – formerly known as Guayakí Yerba Mate – is ushering in a bold new era of innovation with the launch of Watermelody, the first seasonal release to debut under its new name and refreshed iconic yellow can design.

With nearly 30 years of connecting people through the tradition of sharing yerba mate, Yerba Madre continues to innovate by listening to the community. This seasonal drop was influenced by the people who love it most: our 12K+ Ambacebador superfan community. When asked what they wanted next, the answer was clear: the same organic energy of yerba mate with a bold, fruity twist. Enter Watermelody – watermelon, yerba mate, and hibiscus in perfect harmony. Its name hums with a summery beat, while juicy watermelon and deep berry notes blend with fresh green honeydew, ending in a sip as refreshing as ice-cold agua fresca.

“Everything we do starts with listening to our community,” said Jennifer Brush, VP of Product Innovation and Brand at Yerba Madre, in a recent press release. “Our Ambacebadors are not just loyal fans – they’re collaborators and an essential part of how we innovate. Their insight fuels our ability to test new ideas, spark excitement in the category, and stay connected to the cultural moment. We’re proud to invest in this community as we continue to grow – rooted in regeneration, guided by purpose, and driven by the people who believe in what we’re building.”

Watermelody is certified organic, made with select Fair Trade ingredients, and delivers 150mg of smooth, plant-powered energy. It’s energy you can feel good about – from the first sip to the last drop.

It also comes at a moment of major momentum: Yerba Madre remains the #1 ready-to-drink yerba mate brand, continuing to outpace the total tea category in dollar sales velocity – all while yerba mate is gaining unprecedented visibility, from store shelves to the sidelines of top sports events.

Crafted to fuel long summer days and energize the shift into back-to-school season, Watermelody bottles up a juicy dose of sunshine and joy – made from organic ingredients, rooted in regeneration, and designed to be sipped, savored, and shared. This limited-time flavor is rolling out now at select grocery retailers across the Western U.S., Texas, and the Pacific Northwest, along with nationwide availability at Amazon.

Check out our product locator at www.yerbamadre.com to find a location near you.

About Yerba Madre

Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one. Headquartered in Sebastopol, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. As one of the original founding B Corps and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit YerbaMadre.com.