Coolest Brands from the 2025 NAMA Show

Image Source: Created by Vending Connection

The 2025 NAMA Show was a whirlwind of flavor, innovation, and fresh ideas for the future of snacks, beverages, and vending. From heritage-inspired meals to futuristic vending machines, here are the standout brands that caught our eye—and taste buds.

Clara’s Kitchen: A Legacy of Flavor

Clara’s Kitchen brought warmth and a dash of tradition to the show floor with their homestyle offerings. Founded by Clara and her husband and now operated by the second and third generation, this brand delivers on legacy and flavor. Their Chile Verde Breakfast Burritos, Pesto & Provolone Breakfast Sandwiches, and hand pies like “Mom’s” Chicken Pot Pie were highlights—fresh, savory, and ready in minutes. The father-son team behind the booth made the tasting experience even more memorable.

🔗 claraskitchen.co

Wonder Juice: Organic Goodness in Every Sip

For those seeking cold-pressed purity, Wonder Juice delivers. Their 100% organic juices are made from peak-picked produce and bottled for bold, refreshing flavor with only 110 calories or less. The Wonder Beet flavor was surprisingly delicious—even for non-beet fans. Under the Kayco family brand since 1948, they uphold the highest kosher and quality standards.

🔗 drinkwonderjuices.com

Proper Wild: Clean Energy for Real Life

Need a clean energy boost without the crash? Proper Wild’s shots and gummies deliver 2x more caffeine from organic green tea and 15x the l-theanine for less brain fog and more focus. With zero “weird” ingredients and no refrigeration needed, they’re perfect for boosting productivity anywhere.

🔗 properwild.com

That’s It: Fruit, Simplified

With a mission to improve America’s fruit consumption—only ⅓ of Americans consume the fruit they need daily!—That’s it.® offers convenient, simple-ingredient snacks like fruit bars and “Crunchables.” Founded by Dr. Lior Lewensztain in 2012, this brand makes healthy snacking a no-brainer.

🔗 thatsitfruit.com

BeanVIVO: Modern Beans With a Twist

BeanVIVO serves up ready-to-eat, vegan, and gluten-free bean pouches in unique flavor combinations like Black Chickpea Edamame Cashew. Their partnership with sustainable local farms brings thoughtful ingredients to each bean and legume combo—plus, they even have salad mixes!

🔗 beanvivo.com

Wilde Brands: Protein Chips That Wow

Wilde Brands is changing the chip game with their high-protein crisps made from chicken. From Himalayan Pink Salt to Chicken & Waffles, these USDA-certified protein chips deter your cravings for traditionally unhealthy chips and deliver crunch and creativity with every bite.

🔗 wildebrands.com

AllWellO: Wellness in a Bottle

Shelf-stable juices with fresh flavor? AllWellO delivers both. Their father-daughter team named the company as a nod to “abuelo” and crafts cold-pressed blends and wellness shots perfect for busy lives. Their turmeric and ginger shots stood out as a portable-ready favorite. Lastly, their glass packaging keeps drinks fresh for up to 18 months.

🔗 allwello.com

LiquidDeath: Hydration With an Edge

Murder your thirst with LiquidDeath’s water, sparkling drinks, and now—sodas with 90% less sugar than traditional brands. With infinitely recyclable aluminum cans and bold branding, they keep sustainability and fun at the forefront.

🔗 liquiddeath.com

Solely: Pure Fruit, No Compromise

Solely’s fruit jerky and gummies are made from—you guessed it—solely fruit. Their mango jerky, for instance, only lists one ingredient: organic mango. With a commitment to organic farming and full use of the harvest, they’re helping people snack simply and sustainably.

🔗 solely.com

PIRATE BOOTY

Acquired by The Hershey Company in 2018, Pirate’s Booty is still going strong with their gluten-free, kosher, and delightfully puffy snacks. Made from corn and rice, they’re a classic turned into a handful of puffy goodness.

🔗 hersheyland.com/pirates-booty

The 2025 NAMA Show reminded us that innovation isn’t just about new tech—it’s about how brands can make everyday moments fresher, healthier, and more delightful. The 2025 NAMA Show left us feeling inspired (and full!). We can’t wait to see what’s next.

Check out what’s in our next article from the 2025 NAMA Show: Brands That Taste As Good As They’re Doing Good.

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Published On: May 21, 2025Categories: Vending Trade ShowsTags: , ,

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