Flavia to Showcase Innovation at NAMA Conference 2025

Flavia to unveil state-of-the-art coffee solutions, engage with industry leaders, and offer exclusive demonstrations at NAMA’s premier event in Las Vegas

Flavia, a leader in premium office coffee systems, is excited to announce its participation in the 2025 NAMA Trade Show taking place at the Las Vegas Convention Center, North Hall (booth 2551). As a pioneer in the B2B beverage industry, Flavia is committed to providing businesses with beverage solutions that raise the bar on office beverage expectations, offering a wide variety of cafe-quality beverages in one modern solution.

Flavia is unveiling the future of office coffee at this year’s NAMA Conference with an exclusive first look at its refreshed brand identity. Designed for today’s evolving workplaces, the bold new look reflects Flavia’s ongoing commitment to quality, innovation, and delivering exceptional employee experiences. Stop by to explore the new branding, sample our delicious range of Freshpacks, and enter for a chance to win exciting prizes — including a brand-new AROMA brewer, an Eataly gift card, and limited-edition Flavia merch.

“At NAMA 2025, we are thrilled to showcase how Flavia is not only meeting but leading the charge in the coffee industry with our innovative solutions,” said Daniele Foti, Vice President of Marketing at Lavazza North America, in a recent press release. “Our participation at this year’s event reflects how we’re responding to the shifting trends – from the growing demand for cold brew and iced coffee to the desire for indulgent, unique flavors in the workplace. We’re also excited to offer a first look at our refreshed brand identity, which better reflects who we are today and where we’re headed. Flavia continues to be the go-to choice for businesses seeking premium, employee-friendly coffee experiences, and we’re proud to lead this transformation – ensuring every workplace has access to the best, most innovative coffee solutions available.”

Headlining the booth is the debut of the new AROMA Brewer – a sleek, compact machine purpose-built for today’s hybrid and shared workspaces. Aiming to deliver a balance of quality, variety, and convenience, the AROMA fits easily wherever employees get work done.

Flavia will also be spotlighting its newly updated Creation 300 and Creation 600 brewers, along with elevated, premium merchandisers that enhance the in-office coffee bar experience. Altogether, it’s a showcase of how Flavia is raising the bar across every touchpoint – from design to performance – to help businesses deliver exceptional coffee moments, every day.

Frank LaRusso, Director of Training at Lavazza Group, will speak on the Aramark Education panel at NAMA on Wednesday, May 7, from 9:00–9:50 a.m., sharing insights on evolving workplace beverage trends. He’ll explore the growing popularity of cold brew, iced espresso drinks, and unique flavor combinations that are reshaping how we drink coffee at work. To bring these trends to life, Flavia will serve two custom drinks at the Aramark Imagination Way booth. These include an Iced Matcha Latte with Lavender Cold Foam, and an Oat Milk Caramel Latte with Maple Spice—both showcasing trending flavors, color, and alternative milks. The recipes reflect Lavazza’s innovative approach to keeping up with modern workplace tastes.

Visit Flavia at the NAMA Conference to experience live demonstrations, explore state-of-the-art coffee machines, and discover how Flavia continues to lead the B2B coffee industry. We invite all attendees to stop by, engage with our team, and learn more about our innovative solutions.

About Flavia

Since 1982, Flavia has been changing the way people experience coffee at work. We’ve combined innovative single-serve technology with the rich heritage of Italian coffee through our connection to Lavazza, blending decades of expertise with innovative brewing technology to bring a new standard to the workplace. From rich lattes to refreshing infused waters, Flavia delivers unmatched quality and variety, one perfectly brewed cup at a time. To learn more or place an order, please visit flavia.com.

About Lavazza Group

Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today the Group is one of the leading players on the global coffee scene, with turnover of over € 3.3 billion and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild and Kicking Horse.

It is active in all business sectors and has operations in 140 markets, with 9 manufacturing plants in 5 countries and about 5,500 collaborators all over the world. The Group’s global presence is the result of 130 years of growth and the more than 30 billion cups of Lavazza coffee produced every year are a testament to a remarkable success story, with the goal of continuing to offer the best coffee possible, in all forms, by focusing on every aspect of the supply chain, from the selection of the raw material to the product in the cup.

Lavazza Group has revolutionized coffee culture by investing continuously in research and development: from the intuition that marked the company’s earliest success – the coffee blend – to the development of innovative packaging solutions; from the first espresso sipped in Space to the dozens of industrial patents. The ability to be ahead of the times is also reflected in the attention to economic, social and environmental issues – which have always been a benchmark to guide corporate strategies.

“Awakening a better world every morning” is the corporate purpose of Lavazza Group, with the aim of creating value for shareholders, collaborators, consumers and the communities in which it operates, combining competitiveness with social and environmental responsibility.