Sharon Peyer Appointed to the 2025-2026 NAMA Board of Directors

Sharon Peyer joins national leadership team guiding the $40B convenience services industry

Sharon Peyer, Vice President and General Manager, Convenience Services at Crane Payment Innovations (CPI), has been appointed to the Board of Directors for the National Automatic Merchandising Association (NAMA), the national trade group representing the $40.04 billion U.S. Convenience Services Industry. The appointment positions Sharon among a select group of industry leaders guiding national strategy for a sector that reaches more than 40 million consumers daily through micro markets, vending, coffee and pantry services, and unattended retail.

“I’m honored to join the NAMA Board of Directors and contribute to an industry that provides millions of people each day with seamless, self-service access to the products they need in the moments that matter,” said Sharon Peyer, VPGM, Convenience Services at CPI, in a recent press release. “I look forward to working with my fellow NAMA board members to help advance the innovation, customer focus, and trusted solutions that define this industry and its impact on everyday life.”

Sharon brings a distinctive combination of entrepreneurial experience, commercial strategy, and cross-sector innovation to the NAMA Board. She has founded and led venture-backed startups, launched the convenience services industry’s first digital out-of-home media network, and held leadership roles at companies in the retail, media and entertainment, and finance industries. At CPI, Sharon oversees a global business spanning automated merchandising, payment processing, remote management, and technical services. Her expertise in scaling platforms, developing new business models, and aligning digital and physical user experiences positions her to help NAMA and its members navigate evolving market dynamics, unlock new growth opportunities, and expand the industry’s impact.

The 2025–2026 Board term officially began on July 1, 2025. Sharon joins a diverse group of operators, suppliers, and innovators working together to support NAMA’s advocacy, education, and member initiatives nationwide.

To learn more about NAMA and its leadership visit: https://namanow.org/about/nama-board-of-directors

About NAMA

NAMA represents the U.S. Convenience Services Industry, which contributes $40.04 billion to the U.S. economy. By providing advocacy, education, and research, NAMA works to promote and protect the industry’s over 165,000 jobs of hardworking employees. Through traditional vending and micro markets, office coffee and pantry services, product manufacturing, and small-drop distribution, convenience services meets the needs of over 40 million American consumers daily at work, home, school, and play.  Learn more at namanow.org.

About Crane Payment Innovations

Crane Payment Innovations (CPI) is part of Crane NXT, Co., a premier industrial technology company. CPI provides a full range of solutions aimed at Gaming, Retail, Transportation, Vending and Financial Services applications. CPI is built on the technological heritage and market expertise of the Conlux, MEI, NRI, CashCode, Telequip, Money Controls, Crane Merchandising Systems, and the Cummins-Allison brands. CPI is headquartered in the United States with further offices, manufacturing facilities, distribution, and service centers worldwide. For additional information, visit cranepi.com.

About Crane NXT, Co.

Crane NXT is a premier industrial technology company that provides trusted technology solutions to secure, detect, and authenticate what matters most to its customers. Through its two industry-leading business segments, Security & Authentication Technologies and Crane Payment Innovations, Crane NXT provides customers with advanced technologies to secure high-value physical products, sophisticated detection equipment and systems, and proprietary products and services that protect brand identity and digital content. Crane NXT’s approximately 5,000 employees help our customers protect their most important assets and ensure secure, seamless transactions around the world every day. For more information, visit cranenxt.com.