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  • NBA and Coca-Cola Company Collaborate Again for Sprite

    NBA and The Coca-Cola Company Announce Multiyear Global Partnership

    Sprite Returns as League’s Official Global Soft Drink Image Source: Business Wire, Inc. The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, bringing Sprite® back as the league’s Official Global Soft Drink Partner. The agreement marks the return of one of the NBA’s most iconic brand collaborations, reuniting two names that have shared a deep connection to basketball culture for decades. Sprite, the world’s leading lemon-lime soft drink, will serve as [read more]

    Published On: March 17, 2026Categories: Vending Industry NewsTags:
  • WV Arcade with AVS Companies

    AVS Companies Installs Arcade for a New Smash Park Venue

    September 15, 2025

  • LAI_ASVR_GLOBAL DEBUT 1

    LAI Games and Ubisoft Present the Next Evolution in VR at IAAPA Expo Europe

    September 12, 2025

  • Mars Logo

    Mars Collaborates with Unreasonable Group to Advance the Future of Food and Sustainability

    September 11, 2025

  • AriZona Beverages Chocolate Egg Cream Soda

    AriZona Beverages Launches Chocolate Egg Cream Soda in Partnership with Tunnel to Towers Foundation

    September 10, 2025

  • Celsius Holdings PepsiCo

    Celsius Holdings and PepsiCo Strengthen Strategic Partnership

    September 9, 2025

  • From Family Startup to Multi-Million Exit: Jeff Leider’s Tri R Coffee Journey

    September 9, 2025

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