Nutri-Grain Introduces Nutri-Grain Crunchy

The latest innovation brings more whole grains, more fiber, and two delicious new flavors to the beloved brand

Nutri-Grain® is starting the new year with a major step forward: the introduction of Nutri-Grain Crunchy, a new go-to bar that brings even more whole grains, fiber, and a crisp texture to the brand’s growing portfolio. It’s the next evolution in the brand’s ongoing refresh — pairing upgraded nutrition and a bold new look with flavor profiles and a snack experience consumers have been craving.

“Our goal with Nutri-Grain Crunchy was to bring something new to the aisle without losing what people already love about the brand,” says Eileen Flaherty-Yao, Senior Director of Brand Marketing at Mars, in a recent press release. “It’s a fresh expression of Nutri-Grain’s hard-working goodness — a crisp, flavorful bar designed to support the small but meaningful moments that carry people through the day.”

Consumer demand for purposeful nutrition continues to rise, especially around fiber, a nutrient most Americans don’t get enough of. According to a 2024 report from the USDA*, the average American consumes about half of the recommended daily fiber intake, revealing an opportunity for foods that support everyday wellness in simple, approachable ways. Nutri-Grain Crunchy was created with that need in mind, offering a snack that’s easy to enjoy, understand, and fit into real life.

While delivering a familiar format, Nutri-Grain Crunchy is unique in its highly relevant nutrition credentials and its convenient, mess-free bite, all paired with delicious, crowd-pleasing taste. It’s checking a range of nutrition boxes to make it a go-to whether you’re looking for fiber, whole grains, or peanut free and Non-GMO options.

Each bar contains at least 23g of whole grains and provides a Good Source of Fiber, helping close nutrition gaps without sacrifice or compromise. Made with a thoughtful blend of oats, barley, buckwheat, rye, and quinoa, Nutri-Grain Crunchy offers texture and nourishment in every bite. The bars are also made with no high fructose corn syrup or artificial flavors or colors, delivering the kind of trustworthy ingredient list today’s consumers expect.

Nutri-Grain Crunchy debuts in two delicious flavors — Chocolate Chip Chia and Honey Oat Flax — each crafted to bring a distinct taste experience to the lineup. Chocolate Chip Chia delivers a chocolate-studded bite with subtle nuttiness from chia seeds, while Honey Oat Flax blends warm honey and whole grains with the earthy crunch of flax.

Nutri-Grain Crunchy will arrive at select retailers this month with national availability rolling out through spring 2026.

*USDA — Dietary Guidelines for Americans, 2020–2025 (Updated 2024): Underconsumed Nutrients

About Mars, Incorporated

Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $65bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M’S®, SNICKERS®, Pringles®, Cheez-It®, and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our more than 170,000 Associates to act every day to help create a better world for people, pets and the planet. For more information about Mars, please visit mars.com.