Fresh Blends’ Self-Serve Beverage Platform

Fresh Blends Self Serve

Self-cleaning and automated pay are being added to Fresh Blends’ frozen beverage units, according to Adam Rains national program director for the company.  Rains said that the self-cleaning means operators don’t have to worry about prepping, cross contamination or waste.  Automated pay, which will be available in coming months, makes the machine applicable for vending locations.  Fresh Blends, powered by Multiplex, one of the world’s leading self-serve beverage platforms, is focused on creating a seamless experience without sacrificing quality for consumers seeking fresh, natural and convenient prepared beverages. To date, the platform has sold 60 million beverages and counting. 

Operators implementing Fresh Blends’ self-serve frozen beverage units, “don’t have to worry about prepping or cross contamination or waste,” explains Adam Rains, National Program Director for Fresh Blends. The company is focused on creating a seamless experience without sacrificing quality for consumers seeking fresh, natural and convenient prepared beverages.

Fresh Blends®, powered by Multiplex, the world’s leading self-serving beverage platform, announced the upcoming launch of the FreshBlender Plus at the 2023 NACS Show. Fresh Blends® is on a mission to bring consumers convenient, refreshing, and healthy drink options in seconds. To date, the platform has sold 60 million delicious beverages and counting.

The FreshBlender Plus, a first-of-its-kind equipment, will include a new, built-in cleaning system. Called Advanced Sanitation, the new system completes the daily and weekly drain and periodic cleaning routines automatically, with no human intervention. These cleanings can be scheduled to run during low-demand time periods to eliminate disruption to customers, ensuring that the FreshBlender is always cleaned and ready to serve beverages. A RetroFit Kit for Advanced Sanitation will be available for installation in existing FreshBlenders.

“The team at Multiplex is excited for the launch of the new FreshBlender Plus.” said Maria Mugica, Vice President of Sales at Multiplex, “In addition to eliminating the need for direct labor for the weekly cleaning and reducing the daily cleaning time, the new machine unlocks the potential for C-Store chains with minimal staff and training to effectively execute the Fresh Blends® program in-store.”

In addition to its upgraded components and necessary software for the Advanced Sanitation system, the FreshBlender Plus includes onboard storage for the concentrated cleaning chemicals required for the new system. Similarly, the unit occupies the same overall footprint envelope, allowing customers with original FreshBlenders to upgrade to FreshBlender Plus without any in-store infrastructure changes.

“The launch of our new features and the FreshBlender Plus represents a paradigm shift in how we view beverage machines,” said Jamie Day, Managing Partner at Fresh Blends®. “The entire team at Fresh Blends® is looking forward to our continuous growth and providing a more seamless experience to our customers with these innovations.”

Fresh Blends® recently unveiled an enhanced version of the Fresh Cloud, the groundbreaking IoT platform powering FreshBlenders to further promote the brand’s growth. The heartbeat of the FreshBlender, Fresh Cloud is designed meticulously with cutting-edge real-time technology, giving stakeholders unparalleled insight into operations, sales, and machine status. The key features of the Fresh Cloud include real-time visualization, custom database design, predictive analytics, instant alerts, and a user-friendly interface.

For more information and brand updates, including new product launches and new test-store locations, please visit, email, or call 561-665-8200.