Eggo Unveils Three New Protein Waffle and Pancake Flavors

Eggo®, the only leading waffle brand with 20% of your daily value of protein, fuels mornings with the taste everyone agrees on

Protein never tasted this good. Eggo® is changing the breakfast game with an expanded lineup of protein waffles and pancakes that deliver the same delicious taste you know and love in every fluffy bite. As the only leading waffle brand with 20% of your recommended daily value of protein in every serving, Eggo proves you don’t have to sacrifice taste to fuel your morning.

“When getting the protein you need feels impossible, Eggo makes it irresistible,” said Alicia Mosley, Vice President of Marketing of Frozen Foods at Kellanova, in a recent press release. “We’ve focused on keeping taste first while delivering an excellent source of complete protein in every bite. Families are surprised that protein-packed waffles and pancakes can taste this good – but Eggo proves you can fuel your morning without giving up the taste everyone loves.”

Building on last year’s popular debut of Chocolate Chip Brownie and Strawberry Delight Protein Waffles, Eggo is introducing three new crave-worthy flavors that bring more variety to the breakfast table. These new additions offer the tastiest way yet to get the protein your family needs.

Meet Your New Morning Staples:

• Buttermilk Vanilla Protein Waffles: Crispy on the outside and fluffy on the inside, these waffles deliver cozy buttermilk flavor with a touch of vanilla – an everyday favorite that parents can feel good about serving.
• Vanilla Protein Pancakes: These pancakes bring smooth vanilla flavor in every fluffy bite. The perfect way to fuel teens with the taste they crave.
• Blueberry Protein Pancakes: Bursting with juicy blueberry flavor, these pancakes turn a breakfast classic into the protein choice everyone agrees on.

Eggo Protein Waffles and Pancakes deliver an excellent source of high-quality, complete protein, meaning they contain all the essential amino acids your body needs. In a category where many options are only a “good” source of protein, Eggo delivers more – without ever compromising on taste. These protein-packed waffles are delicious straight from the toaster or topped with syrup and fresh fruit. The pancakes deliver protein in every golden, fluffy bite and can be heated quickly in the microwave to fuel busy mornings with great taste.

The new Eggo Protein Waffles and Pancakes are available now at retailers nationwide for a suggested retail price of $5.99 for a 10-pack of waffles or a 12-pack of pancakes.

For all the latest Eggo news, visit leggowitheggo.com.

About Kellanova

Kellanova is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg’s Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova’s vision is to become the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion. At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at kellanova.com.