Community Coffee Celebrates 105 Years with New ‘Generations’ Campaign
Community Coffee, the leading family-owned retail coffee brand in America, recently announced the launch of its new brand campaign, “Generations.” The campaign celebrates Community Coffee’s founding mission and 105-year history: to bring people together and foster community in every cup. This sentiment is at the heart of the “Generations” campaign, displayed across TV, streaming video, digital, social media and audio.
“This campaign resonates deeply with me because it highlights the rich history and connection we share as a community over a simple cup of coffee,” said third-generation Community Coffee owner Donna Saurage, in a recent press release. “It reminds me that every sip is not just about the beverage, but about the relationships and values that bind us together.”
Fourth-generation owner, Matt Saurage, also expressed his love for the new campaign: “So often, it’s through conversations over coffee that people share ideas, relationships are built and communities are inspired,” he said. “Sharing a cup of coffee with an old neighbor or a new friend is as relevant and rewarding today as it was in the past.”
The campaign commercial begins with a view of the F.L. and H.N. Saurage General Merchandise Store, operated by Henry Norman “Cap” Saurage, the founder of Community Coffee, and his brother. Cap crafted a special coffee blend for the store’s customers using his own secret recipe, which started Community Coffee in 1919. Now, five generations later, Cap’s family continues the tradition, roasting smooth, rich coffee that brings people together, one cup at a time.
Showcasing two of Community Coffee’s top-selling blends, the commercial features Breakfast Blend and Mardi Gras King Cake, a year-round flavored coffee that honors the brand’s Louisiana roots.
“Our company is committed to supporting communities locally here in Baton Rouge and far beyond,” said CEO Tom Corley. “What truly sets Community Coffee apart is our unwavering commitment to serving our customers and communities with integrity, consistency and excellence.”
Community Coffee’s dedication to giving back shines in the commercial’s 1980s classroom scene. Through the Community Cash for Schools® program, launched in 1988, over $8.5 million has been raised for students and teachers. The company also recognizes educators and leaders with awards like the Dave Campbell’s Texas Football Community Leader Award and the H. Norman Saurage III Service Award. Beyond education, Community Coffee supports military service members, disaster relief efforts, and is a founding member of World Coffee Research.
About Community Coffee Company
Founded in 1919 by “Cap” Saurage in Louisiana, Community Coffee Company is the nation’s #1 family-owned premium retail coffee brand. The fifth-generation company is an importer, roaster and distributor of premium coffee products available online, at select retail stores and in business nationwide. Community Coffee offers ground, whole-bean, single-serve and ready-to-drink coffee beverages. The company remains true to its purpose of giving back to those who help communities thrive with programs supporting education, military service members, and disaster relief. See how they’ve put Community in Every Cup Since 1919 at communitycoffee.com.
