Image Source: YIKES YIKES, a new better-for-you hot chip brand, officially launches nationwide in June 2025—disrupting the snack aisle with bold flavors, zero artificial dyes, and a commitment to quality at an affordable price point that delivers both heat and health. Founded by powerhouse trio—Berner, James Lindsay, and Michael Berro—YIKES brings together cultural credibility, sharp business instincts, and a consumer-first mindset to redefine what spicy snacking looks like. “Every day we see consumers being fed lower quality ingredients—several [read more]