The REESE’s PIECES brand is giving fans a playful twist on one of the most recognizable candies, with the launch of its REESE’S PIECES with Chocolate Cookie. As the first U.S. REESE’S PIECES innovation in the last 10 years, REESE’S PIECES with Chocolate Cookie combines the brand’s iconic creamy peanut butter flavor with a crispy chocolate cookie center, for a bold, poppable snack, packed with layers of flavor and texture in every bite.
Image Source: The Hershey Company
“Reese’s has always been known for its signature peanut butter and chocolate combination, and with this innovative product, we’re excited to give consumers a fresh way to experience it,” said Melissa Blette, Senior Brand Manager, Reese’s at The Hershey Company, in a recent press release. “REESE’S PIECES with Chocolate Cookie delivers a perfect balance of our legendary peanut butter flavor with a sweet crunch, creating an entirely new shareable snacking experience for the fan-favorite candy.”
This innovation taps into consumers’ growing appetite for snacks with satisfying texture, creating a mini bite that’s as fun to eat as it is delicious. Whether tossed into a bag for an afternoon snack, shared during a road trip or enjoyed alongside a favorite movie, REESE’S PIECES with Chocolate Cookie was made to fit every snacking occasion.
A New Way to Enjoy REESE’S PIECES
REESE’S PIECES with Chocolate Cookie was made for fans who want more texture, more crunch and more ways to enjoy the classic peanut butter and chocolate combination. Each bite brings together a crispy chocolate cookie center, creamy peanut butter flavor and the candy shell that makes REESE’S PIECES instantly recognizable.
- Poppable and shareable: Made for anytime snacking, whether fans are on the go, watching a movie or sharing with friends.
- Texture in every bite: A crispy cookie center, creamy peanut butter flavor and crunchy candy shell deliver a layered eating experience.
- A long-awaited innovation: The first U.S. REESE’S PIECES innovation in 10 years gives fans a new way to enjoy the beloved candy.
About The Hershey Company
The Hershey Company is an industry-leading snacks company with a purpose to make more moments of goodness and a vision to lead next generation snacking. Hershey brings together more than 20,000 employees worldwide to deliver delicious, high-quality products across more than 85 brands in approximately 65 countries, generating more than $11.7 billion in annual revenues. Founder Milton Hershey established Milton Hershey School in 1909, and that legacy of purpose endures today through the company’s commitment to helping children succeed through equitable access to education. Learn more at thehersheycompany.com.
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