Eggo Introduces Stranger Things Strawberry Waffles Before the Fifth and Final Season
Eggo® is bringing breakfast to another dimension with a brand-new waffle inspired by Netflix’s Stranger Things. Just in time for the fifth and final season, the brand is launching Eggo®Stranger Things Strawberry Waffles, its first-ever strawberry red waffle with colors from natural sources. The limited-edition waffle is designed to turn breakfast upside down with the irresistible taste fans know and love, making Eggo the perfect pairing for watch parties. Stranger Things 5 will debut in three volumes this fall: four episodes on Nov. 26, three episodes on Christmas, and the finale episode on New Year’s Eve. Each volume releases at 5 p.m. PST. Find out when Stranger Things 5 premieres in your part of the world here.
Image Source: Kellanova
“Few brands are as synonymous with Netflix’s Stranger Things as Eggo,” said Alicia Mosley, Vice President of Marketing of Frozen Foods at Kellanova, in a recent press release. “Having been part of this cultural phenomenon from the beginning, Eggo is excited to delight fans with limited-edition products and experiences that allow them to enjoy the delicious taste of Eggo at the center of their watch parties.”
As fans gear up for the final season by rewatching the iconic series from the start, they’ll need fuel for their watchathons. Eggo knows there’s only one thing scarier than the Mind Flayer: getting a craving for Eggo waffles and finding your freezer empty.
Fans have a chance to stock up in advance during weekly drops occurring on the first four Fridays in October. Starting Friday, October 3 at approximately 11 a.m. ET, fans can claim up to 11 boxes of select Eggo products with their Instacart order – including the new Stranger Things Strawberry Waffles and limited-edition packs of Stranger Things Homestyle Waffles on Instacart at www.instacart.com/store/brands/eggo/stranger-things, while supplies last. Additional drops will take place on October 10, October 17 and October 24 at approximately 11 a.m. ET.
The new limited-edition packs of Eggo Stranger Things Strawberry Waffles will be available at select stores nationwide this October. Fans will also find the limited-edition packs of Stranger Things Homestyle Waffles in stores nationwide this October.
About Kellanova
Kellanova is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg’s Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova’s vision is to become the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion. Learn more at kellanova.com.
About Stranger Things
Created by The Duffer Brothers, Stranger Things debuted in 2016 and quickly became one of Netflix’s most popular television series ever, with its fourth season alone amassing over 140.7M views globally. Rooted in ’80s nostalgia, it boosted Kate Bush’s track “Running Up That Hill” into the Billboard Hot 100 chart for the first time in its 38-year history. The series has also garnered over 70 awards worldwide including Emmys®and the Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Drama Series, and has been nominated for over 230 awards. The highly anticipated fifth and final season will release later this year in three volumes at 5PM PT: four episodes on November 26, three episodes on Christmas and the finale on New Year’s Eve. The beloved franchise offers fans various ways to engage with the cultural phenomenon year-round, including: the Olivier and Tony-award winning stage play, Stranger Things: The First Shadow; a collection of books takes fans deeper into the story; the touring Stranger Things: The Experience which recently expanded to Brazil and Australia; Stranger Things: Escape the Dark; a brand new immersive experience set to open at Netflix House later this year; an animated series that will take fans back to Hawkins; fans celebrate November 6 — the day Will Byers went missing — as ‘Stranger Things Day;’ and they can follow @StrangerThings. Things for fun ways to bring the world into their everyday lives. Watch it on Netflix.
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