LAI Games, alongside Ubisoft are thrilled to announce the global debut of Ubisoft All-Star VR at IAAPA Expo Europe 2025, taking place September 23–25 at Fira Barcelona. The new two or four-player interactive ride experience will be available for attendees to demo live in SEGA Amusements International Booth #2-1555.
“Ubisoft is committed to bringing its popular licenses to new mediums, offering fans and broader audiences fresh ways to immerse themselves in our worlds. Through this groundbreaking VR experience, our long-term partnership with LAI Games enables us to innovate while expanding our brands in unexpected and entertaining ways,” said Deborah Papiernik, VP New Business & Strategic Alliances at Ubisoft, in a recent press release.

Image Source: LAI Games
Building on the success of their award-winning Virtual Rabbids: The Big Ride, Ubisoft All-Star VR represents a major leap forward in arcade VR. The game features groundbreaking driving and steering haptics, high-precision motion by D-BOX, and a stunning cinematic LED wall that makes it a true showstopper on any game room floor. Up to four players can compete against each other in real time, with each player’s avatar visible in-game, adding an unmatched layer of immersion and excitement.
Players choose from a lineup of iconic Ubisoft heroes — Ezio (Assassin’s Creed), Sam Fisher (Splinter Cell), Eivor (Assassin’s Creed: Valhalla), and the Just Dance Panda — to take on a chaotic new villain: Little Vaas, a manic reinvention of the infamous Far Cry antagonist.
Ubisoft All-Star VR invites players into three unique ride experiences as a replayable story arc. Whether piloting a mech through a neon city, flying through ancient jungle ruins, or battling mythological beasts in a fantasy realm, guests will steer, shoot, and interact with each other in real time.
Operators and distributors are encouraged to experience the game firsthand and learn more about availability, pricing, and exclusive launch offers. Visit laigames.com/games/ubisoft-all-star-vr to see the game in action and to learn more.
About LAI Games
LAI Games, a subsidiary of Helix Leisure, has been a leader in the interactive entertainment and amusement machine industry for over 60 years. The company designs, develops, and manufactures a diverse range of amusement and arcade games that are enjoyed by millions of people around the world. Known for their innovation and commitment to quality,
LAI Games continues to push the boundaries of entertainment technology. For more information, visit laigames.com.
About Ubisoft
Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just Dance®, Rabbids®, Tom Clancy’s
Rainbow Six®, The Crew® and Tom Clancy’s The Division®. With a Ubisoft+ subscription, players can access new releases, premium editions and extra content on Day One on PC,
console and cloud. To learn more, please visit: ubisoftgroup.com. © 2025 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are
registered trademarks in the US and/or other countries.