Liquid Death Announces Sparkling Energy, a Better-For-You Energy Drink Launching Nationwide in January 2026

Energy drinks by Liquid Death are coming to kill your lethargy in January 2026

Liquid Death, famous for “murdering your thirst” with healthy hydration, has expanded into other categories such as sparkling water and iced tea. Now, it’s ready to disrupt the energy drink market with the nationwide launch of Sparkling Energy in January 2026 — a new, better-for-you energy drink line co-formulated with award-winning longevity specialist Dr. Darshan Shah.

Killing Over-Caffeinated Energy Drinks in 2026

Sparkling Energy represents Liquid Death’s fourth beverage category, following its success in mountain water, soda-flavored sparkling water, and iced tea. Energy drinks are the most anticipated category launch for Liquid Death.

While most energy drinks contain 200mg or more — nearly double that of a standard Red Bull — Liquid Death is taking a more mindful approach. Their new product line, Sparkling Energy, will feature a balanced 100mg of naturally sourced caffeine, equivalent to a standard cup of coffee. Sourced from real coffee beans, the product will also be free of sugar, sucralose, aspartame, and erythritol, and instead sweetened with a unique blend of stevia and allulose — a pairing shown to help maintain blood sugar levels. Each can will also be fortified with essential B12 and vitamin C.

The #2 Most Followed Beverage Brand in the World

With its entertainment-first marketing strategy and cult following, Liquid Death is now the #2 most followed beverage brand globally, ahead of legacy giants like Monster. Sparkling Energy is launching to the largest fan base in the company’s history — and it comes at the perfect time.

The company is currently:

• The #1 growth driver in the ready-to-drink tea category, outpacing category growth by 24x

• Outperforming the soda-flavored sparkling water category by 7x

The better-for-you energy drink category recently hit $23 billion in annualized sales. With Sparkling Energy, Liquid Death is ready to redefine what energy drinks can be.

About Liquid Death

As one of the fastest-growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. The company packages low-calorie beverages in infinitely recyclable cans that compete with the fun marketing of traditionally unhealthy brands, such as energy drinks, beer, and junk food. Its product lines include mountain water, soda-flavored sparkling water, iced tea, and — coming soon — energy drinks. A portion of Liquid Death’s proceeds supports nonprofits working to combat plastic pollution and advance the brand’s #DeathToPlastic sustainability mission. For more information on Liquid Death please visit liquiddeath.com.