Emerson Lanes Expands Entertainment Offerings with New Arcade by Betson

Emerson Lanes, a long-standing family-owned bowling center in Parkersburg, West Virginia, has expanded its business with the successful launch of a new arcade game room designed and installed by Betson Enterprises.

Looking to diversify and bring something fresh to the Mid-Ohio Valley Region, owners Jerry and Gregg Lorenze chose to partner with Betson and Regional Sales Director Mike Springman to create an experience that appeals to both regular bowlers and new guests.

“We’re always looking for unique ways to serve our community,” said Jerry Lorenze, co-owner of Emerson Lanes, in a recent press release. “Adding an arcade has helped us reach people who may not have visited us otherwise.”

The new game room features titles like Godzilla Kaiju Wars VR (Raw Thrills), Fast & Furious Arcade Motion (Raw Thrills), Hyper Pitch (LAI Games), Wicked Tuna (UNIS), NFS Takedown (Adrenaline), Taj Mahal Mini (Smart) a pinball lineup including JAWS (Stern) and an assortment of merchandisers and cranes such as Marvel Avengers (Andamiro) and E-Claws.

Since the arcade’s opening, Emerson Lanes has seen a steady increase in business. The addition has allowed the center to bundle new entertainment packages and host more family-friendly events.

Jerry Lorenze credits Betson’s service and product selection as key factors in the arcade’s success. “From the layout to the games to the redemption center, everything is eye-catching and has been a wonderful addition.”

For more information on Emerson Lanes, visit: www.emersonlaneswv.com.

About Betson Enterprises

Betson Enterprises, a division of H. Betti Industries, Inc., is a world leading distributor of entertainment solutions. With a legacy spanning nine decades, Betson is committed to delivering superior products and support services to the amusement, vending, and gaming industries. With a national network of offices, service technicians, and state-of-the-art distribution centers, Betson is uniquely positioned to anticipate industry trends and meet the evolving needs of its customers worldwide. For more information, visit betson.com.