Refrigerated Merchandising Powerhouse Creates Solutions To Maximize Success

Due North Cooler Merchandising

Two long-standing retail refrigeration merchandising companies, Minus Forty Technologies Corp. and QBD, had combined their offerings into one new operating company, Due North in 2022. This amalgamation enabled Due North to create refrigerated retail merchandising solutions that maximize customer success through a variety of means including domestic manufacturing capacity that ensures alignment with its customers’ business growth requirements. 

“Due North has been purpose-built to create solutions that advance our customers’ business interests and enhance their business performance in an ever-evolving retail landscape”, says Troy Shannan, CEO of Due North. “We are absolutely committed to supporting our customers’ success by investing in new product and service innovations that give them true competitive advantage and help them maximize their sales.” 

The Due North synergy creates an unparalleled portfolio of a megastar retail refrigeration merchandising solutions. The combined portfolio, exclusively available through Due North, will: 

  • Create superior brand experiences that align with customers’ retail strategies 
  • Advance customers’ competitive advantage and their merchandise products to maximize sales 
  • Simplify customers’ refrigerated retail merchandising programs 
Due North Refrigerated Retail Merchandisers

“Our combined brands and businesses, under the Due North powerhouse, gives our customers even more opportunities to operationalize the most suitable refrigerated retail merchandising program for them”, says Julian Attree, Founder, and former CEO of Minus Forty Technologies and now Chief Strategy Officer of Due North. “We’re ready, willing and very able to create the right solution for our customers across a wide range of retail segments.” 

Due North supports customers in retail segments including beverage, ice cream, pet food, micro markets, grocery, food service, convenience, QSR, pharmacy and more. 

About Due North 

Due North creates refrigerated, retail merchandising solutions that maximize our customers’ success. The company was formed in 2022 by combining long-standing retail refrigeration companies Minus Forty and QBD into one organization. Visit, call 800.800.5706.