Malcolm Steinberg Inducted into AAMA Industry Hall of Fame

Malcom Steinberg

On March 29, 2023, the American Amusement Machine Association (AAMA) announced in Las Vegas that Malcolm Steinberg, Chairman of the LAI Group, has been inducted into the prestigious US Industry Hall of Fame.

The LAI Group is a global leader in the amusement and entertainment industry, owning and controlling several major brands such as Timezone, Zone Bowling, Kingpin, Play and Learn, and Arcade XR in the B2C market. The group also operates EMBED, LAI Games, and Matahari Leisure in the B2B market.

In 2009, Malcolm Steinberg received a Lifetime Achievement Award from AAMA, becoming the first and only non-US citizen to earn that distinction. His induction into the AAMA Hall of Fame is another groundbreaking accomplishment, as he is the first living non-US citizen to achieve this honor.

Steinberg founded the LAI Group in Perth in 1958 and quickly expanded it into other Australian states. In 1993, he ventured into the Asian market, establishing operations in Singapore, New Zealand, Indonesia, the Philippines, China, Vietnam, and India. In 1992, the LAI Group also entered the US market, where it has since become a leading supplier in the B2B sector.

Upon receiving the award, Malcolm expressed his gratitude and humility, stating that he is honored to be recognized by an industry he has passionately served and committed to for 65 years.

The American Amusement Machine Association (AAMA) is an international not-for-profit trade organization representing manufacturers, distributors, suppliers, professional service providers, and location owner/operators in the coin-operated amusement industry. AAMA’s mission is to enhance the
industry through collaboration, education, advocacy, and networking.

About LAI Games
LAI Games is a leading manufacturer in the location-based entertainment industry, providing cutting-edge products and innovative solutions to the arcade market. With a focus on operational excellence and customer satisfaction, LAI Games is committed to delivering the best in arcade gaming experiences to players around the world.

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