LAI Games and Sega Amusements Extend Sales Agreement

LAI Games

LAI Games and Sega Amusements International Ltd announces an extension of their existing sales agreement in Europe. With immediate effect the deal will see Sega Amusements take on European distribution exclusively for LAI Games with the addition of adding the UK to their territory list.

The two companies have been successfully working on a non-exclusive basis for the past four years across Europe and see this as a natural progression of their relationship.

From the customer point of view there will be no disruption as Sega have an extensive sales network and reach across this region, coupled with a first-rate technical support team, and the new position for LAI Games will see better access to their product in this region.

In a joint statement from LAI Games CEO Mark Easte and Sega Amusements CEO Paul Williams, the company heads commented, “We’re excited at the prospects ahead and see the synergy between the
two brands key to future success.”

LAI Games will be at IAAPA Orlando in Booth #731 this week with a range of new products to add to the
existing strong titles such as the Asphalt Legends franchise and Virtual Rabbids.

About LAI Games:
LAI Games, a subsidiary of the Helix Leisure Group, has been a leader in the interactive entertainment and game industry for over 60 years. With a reputation for innovative and high earning games, LAI Games commits to providing the most profitable and memorable entertainment solutions for operators and players alike. Learn more at