Celsius Appoints Eric Hanson as President and COO

Image Source: Celsius Holdings, Inc.

Celsius Holdings, Inc. recently announced the appointment of Eric Hanson as President and Chief Operating Officer (COO), effective March 24, 2025. Hanson will report to John Fieldly, who will retain his role as Celsius Chairman and CEO. This addition supports Celsius’ pursuit of category leadership in functional beverages, where there continue to be significant growth opportunities.

“We are thrilled to welcome Eric to Celsius during an exciting time for the company as we continue to advance our compelling growth strategy to reach more people, in more places, more often,” said John Fieldly, CEO and Celsius Chairman, in a recent press release. “Eric is a proven leader with a wealth of expertise, positioning him well to drive strategic collaboration among our seasoned teams and to lead the integration and optimization of our acquisitions. I know Eric closely from our partnership with PepsiCo, and this appointment supports our vision to be a high-growth leader and deliver the greatest value to our consumers and shareholders.”

Hanson will lead key growth-driving functions at Celsius and will apply his nearly three decades of experience in the food and beverage industry to unlock additional synergies with the company’s strategic partners. Hanson brings to Celsius deep experience leading sales, commercial planning, and partnership management, and he most recently served as Senior Vice President of Strategic Partnerships at PepsiCo, where he managed a portfolio of brands representing over $3 billion in annual revenue.

Hanson added, “Celsius is driving the energy drink category’s growth. Its expanding portfolio of premium fitness and wellness lifestyle brands – soon to include Alani Nu – aligns with consumer megatrends, and I look forward to working with John and the rest of the team to help integrate this powerful portfolio, accelerate growth and innovation, and to further enhance operational excellence at Celsius.”

About Eric Hanson

Eric Hanson most recently served as the Senior Vice President of Strategic Partnerships at PepsiCo, Inc. In this role, he worked with PepsiCo’s partners, including Celsius, Keurig Dr. Pepper and Tropicana Brands. Since joining PepsiCo in 1997, Hanson has held a variety of leadership roles, including as the Senior Vice President of Energy Drinks, where he led the integration of the Rockstar Energy Drink business into PepsiCo following its $4 billion acquisition. He holds a Bachelor of Science from Indiana University, Kelley School of Business.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. is a leading better-for-you, functional lifestyle platform and the owner of energy drink brand CELSIUS^® and hydration brand CELSIUS HYDRATION^TM. Born in fitness and pioneering the rapidly growing, better-for-you functional beverage category, the company creates and markets leading functional beverage products. For more information, please visit celsiusholdingsinc.com.