Nayax deepens its financial relationship with U.S. customers by adding embedded banking services to the payments already run on the Nayax platform
Image Source: Nayax Ltd.
Nayax Ltd., a global commerce enablement and payments platform designed to help customers scale their business by simplifying payments and maximizing loyalty, today announced it filed an application with the Connecticut Department of Banking to establish Nayax America Bank Inc., a non-depository innovation bank chartered under Connecticut’s Innovation Bank framework, proposed to be headquartered in Fairfield County, Connecticut.
“Payments are how we built our relationship with customers. This represents a larger opportunity to become the financial platform our customers rely on to run their businesses,” said Aaron Greenberg, Chief Strategy Officer of Nayax in today’s press release. “As we add issuing and credit products on our own regulated infrastructure, we can serve a larger share of each customer’s financial needs, and Connecticut’s Innovation Bank framework is the foundation for the next step in our U.S. strategy.”
The Bank would be wholly owned by Nayax USA Holdings Inc., a newly formed U.S. holding company. Its proposed leadership would be drawn from Nayax’s existing team: Carly Furman, Chief Executive Officer of Nayax North America, would serve as the Bank’s proposed Chief Executive Officer, with Sagit Manor as Chief Financial Officer and Haim Pinto as Chief Technology Officer. The Bank’s initial board of directors would comprise Ms. Furman, Aaron Greenberg, Nayax’s Chief Strategy Officer, and Patrick Moroney as an independent director, and is expected to expand to five directors with three independents.
Once chartered, the Bank would enable Nayax customers across the United States to access a range of embedded financial services, including corporate cards, controlled-spend programs, and working-capital solutions such as merchant cash advances and equipment financing, all delivered directly through the Nayax platform. These services would be offered in addition to the payment facilitation services that Nayax customers already receive today in the United States. The Bank would not accept deposits, engage in consumer products, or operate physical branch locations.
Nayax today also announced the launch of Yellow Account, an account and deposit service for SMB customers on the Nayax platform, operated by Nayax LLC with Adyen as the sponsoring bank. Through Yellow Account, customers can receive settlement funds, hold balances, and use linked business debit cards (“Yellow Cards”) within the Nayax platform, with Adyen holding the underlying deposits and satisfying the applicable banking, licensing, and regulatory requirements. Yellow Account operates under Adyen’s sponsorship rather than the proposed innovation bank charter. Once the Bank is chartered and operational, Nayax expects to build on Yellow Account with additional services delivered through the Bank, including credit products such as merchant cash advances and equipment financing. Because the Bank would not accept deposits, Adyen would remain the sponsoring bank for all customer balances.
Both the charter bank application and Yellow Account launch reflect the next stage of Nayax’s global regulatory strategy. Nayax already holds regulated payment and card-issuing authority across the European Union, the United Kingdom, and Israel, and the proposed U.S. charter would extend that framework to North America, which already generates approximately 40% of Nayax’s global revenue and represents the Company’s largest market. By owning this regulatory infrastructure rather than relying on third-party sponsors, Nayax can embed banking services more directly into its platform, deliver a more seamless experience to customers, and deepen its relationship with the customers it already serves, capturing a greater share of their financial activity in the years ahead.
“Our customers already trust Nayax as their payments partner, and a bank charter would allow us to further expand the services we offer, as well as further bolster our payment facilitation infrastructure,” said Carly Furman, Chief Executive Officer of Nayax North America and proposed Chief Executive Officer of Nayax America Bank Inc. “We look forward to working with the Connecticut Department of Banking through its review of our application.”
Beyond expanding Nayax’s U.S. banking capabilities, the Bank would bring new investment and skilled jobs to Connecticut. The Bank would add to Connecticut’s growing base of financial technology employers and would establish its regulated banking operations in Fairfield County under the state’s Innovation Bank Charter framework.
The agency will review the application to ensure that all required safety and soundness standards are met before making any decision. The review process, which includes an independent feasibility study and a public hearing, is expected to take approximately six months. Approval is not guaranteed, and there is no assurance as to whether or when the Connecticut Department of Banking will approve the application or what conditions may apply to any charter that could be granted.
About Nayax
Nayax is a global commerce enablement, payments and loyalty platform designed to help merchants scale their business. Nayax offers a complete solution including localized cashless payment acceptance, management suite, and loyalty tools, enabling merchants to conduct commerce anywhere, at any time. With foundations and global leadership in serving unattended retail, Nayax has transformed into a comprehensive solution focused on our customers’ growth across multiple channels. As of March 31, 2026, Nayax has 13 global offices, approximately 1,250 employees, connections to more than 80 merchant acquirers and payment method integrations and is globally recognized as a payment facilitator. Nayax’s mission is to improve our customers’ revenue potential and operational efficiency, effectively and simply. For more information, please visit nayax.com.
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