LAI Games, a global leader in the development of innovative, award-winning arcade and interactive entertainment experiences, is pleased to announce that Matt Sifuentes has joined the company’s sales team as Account Executive.

Matt Sifuentes with Cyberpunk 2077 Turf Wars Highres

Image Source: LAI Games

“We are excited to welcome Matt’s energy, professional attitude, deep understanding of relationship-based sales and ability to build strong partnerships to the LAI Games Team and the Amusement Industry,” said Mike Kane, VP of Sales and Marketing for LAI.

Matt brings a dynamic background in business-to-business sales, marketing, and experiential engagement to LAI Games. His passion for games began early — playing on his older brother’s 1979 Taito Space Invaders cocktail table — sparking a lifelong fascination with the power of interactive entertainment to connect people. Later, he launched his career with the Texas Rangers Baseball Club, where he was honored with an American League Championship ring by baseball legend Nolan Ryan. Over the past decade, Matt has built a proven track record of driving growth and forging relationships across diverse industries and major global events, working for companies including Informa Markets and Vari.

“I’ve always been passionate about creating memorable experiences that bring people together — from professional sports to trade shows and live events,” said Matt. “LAI’s commitment to innovation in the arcade and entertainment industry perfectly aligns with that passion.”

Contact Matt at Matt.Sifuentes@laigames.com or by phone at 214-558-3639. Be sure to stop by IAAPA Booths 231-431 to meet him in person in November!

About LAI Games

LAI Games, a subsidiary of Helix Leisure, has been a leader in the interactive entertainment and amusement machine industry for over 60 years. The company designs, develops, and manufactures a diverse range of amusement and arcade games that are enjoyed by millions of people around the world. Known for their innovation and commitment to quality, LAI Games continues to push the boundaries of entertainment technology. For more information, visit laigames.com.

Published On: September 29, 2025Categories: Vending Industry NewsTags:

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