Vengo Labs Intros Interactive Sampling Kiosks To Retail

Vengo KiosksVengo Labs, a retail and marketing technology company that connects digital media and physical products, has launched its data-driven sampling initiatives for retailers, beginning with The Vitamin Shoppe, an omnichannel retailer of nutritional products. Using Vengo’s interactive digital kiosks that engage consumers and drive trial of new
products, retailers can now, for the first time, add data and analytics to the sampling experience.

The Vitamin Shoppe plans to install Vengo interactive digital kiosks in at least 11 stores by the end of 2019 to drive trial of new products.

Vengo Labs’ expansion into grocery and traditional retail will enable retailers to add data and analytics to the customer sampling experience.

“This engages customers, encourages trial of different brands and provides a great opportunity for our Health Enthusiast associates to educate customers about new wellness solutions,” said Sharon Leite, CEO  of The Vitamin Shoppe. “The interactive Vengo digital kiosk is a novel and convenient way to drive in-store sampling of new products.”

Vengo Labs has teamed with Destini, a store level data powered product locator and brand activation platform, and SPINS, which provides wellness-focused data and technology. Vengo Labs is looking to drive innovation at the store level to allow retailers to better understand consumer preferences and buying patterns.

“Vengo’s expansion of its data-driven sampling program into retail is a natural extension, and now consumers who like the samples can purchase the products immediately, right in store,” said Brian Shimmerlik, CEO of Vengo Labs.

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