PayRange Debuts BluKey Connect And Consumer Marketing Campaigns

Paresh Patel Pay RangeParesh Patel, CEO of PayRange, introduced several new products during a press conference at the NAMA OneShow, expanding on the mobile payment app that consumers can download for free from either the Apple App Store or the Google Play Store.

Patel explained the new BluKey Connect device, a smart, real-time connection to all BluKey devices in a location. Adding one of these devices at a location gives the vending operator the ability to:

  • Remotely run a DEX data upload
  • Remotely upload cash transactions
  • Automatically ensure machines have the latest firmware
  • Feature digital signage using the HDMI port and audio connects

Building on its consumer marketing capabilities, PayRange has also released its PayRange Campaigns.

Operators can now leverage technology to accelerate reward and connection with consumers. With the PayRange Campaigns platform, crafted messaging is delivered to users via push notification, email, or in app message, guiding them to build loyalty.

These automated, trigger-based campaigns are designed to accelerate first, reward super users and enhance customer support.

Once the user signs up to turn this feature on, the system has preset campaigns triggered based on certain events, such as sign up, first purchase, first fund, etc. The system delivers a message congratulating them on the milestone and encouraging them to the next steps.

The platform is the start of automated consumer marketing.

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