InvisiSign Enlivens Vending Machines And Micro Markets With LED Enhanced Graphics
Looking to boost your sales? InvisiSign from FLEx Lighting uses LED technology to engage shoppers at vending machines and micro markets with exciting graphics that inform them about promotions or provide payment instructions. It is made of a clear plastic that illuminates printed graphics.
Photo quality graphics printed on the InvisiSign start glowing when the shopper is within three to 10 feet of the vending equipment. The graphics then fade to become completely invisible, allowing the shopper’s eyes to fall on the product behind the sign – all while keeping a clean look for the equipment.
The operator either sends FLEx Lighting their own artwork or FLEx Lighting creates it based on the operator’s instructions. FLEx Lighting provides artwork guidelines in pdf and Adobe Illustrator formats.
InvisiSign is most commonly used on clear glass or plastic cooler doors and on retail shelves as it reveals an unobstructed view of products. The standard sizes include 8” x 5” and 8” x 10.” Battery operated and equipped with a motion sensor, the InvisiSign offers an extended lifetime to last between two to six months before battery replacement. A four-color print can be added for full color branding.
Designed by FLEx Lighting, the InvisiSign was launched at the Global Shop trade show earlier this year. FLEx Lighting has been in the lighting industry for nine years, designing and engineering optical films for wearable consumer electronics. The company has adapted its technology to fit advertising space by creating this POP display.
Several pilots in vending and other national retail locations have shown increased brand awareness and a 10 to 30 percent sales lift. (www.InvisiSign.com)
–By Elliot Maras
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