Crane Media Network Boosts Nature Valley Sales

Crane Media NetworkCrane Media Network, which includes 40,000 digital screens, has been named a finalist for digital out-of-home advertising for its role in driving a 30 percent increase in General Mills’ Nature Valley products and delivering more than 3.1 million brand impressions. The 12-week nationwide advertising campaign consisted of daily spots running a continuous loop, refreshing creative every two weeks.

Crane Media Network has been named as a finalist for MediaPost’s “Digital Ooh Awards” for the third consecutive year. The campaign drove a more than 30 percent increase in the distribution of Nature Valley products in target segments and delivered more than 3.1 million brand impressions.

“It is an honor to be recognized by the best of the industry for our innovative work in the ‘venue or location-based’ category,” said Sharon Peyer, vice president of business development and media for Crane Connectivity Solutions. “It is also extremely rewarding to know our campaign drove long-term growth for the client. Several weeks following the campaign, Nature Valley’s products maintained almost 100 percent of the sales lift generated while the ad was displayed, providing a highly compelling return on investment.”

The Crane Media Network, also known as CraneMediaNet, manages digital media campaigns on one of the largest digital outof-home networks nationwide. In the past several years, this program has continuously empowered more than 12 million monthly consumers while delivering product merchandising and demographic insights to help retailers and brands optimally grow their businesses.

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