Crane Introduces Cloud Platform For Operators

Crane Merchandising Systems recently launched simplifi, its next generation cloud platform for enterprise and connectivity software designed for operators. simplifi is developed as a native cloud platform with solutions delivered as Software as a Service (SaaS), eliminating the need for upfront investment in servers, licensing and IT staff.

The mobile-friendly platform allows users to access their data and perform key actions from any device, anywhere.

“By automating operations with this affordable solution, vending operators achieve a higher degree of inventory accuracy and route efficiency, saving time and enabling business growth,” said Scott Matza, global product manager for enterprise software. “We plan to make significant investment in simplifi in the years ahead to introduce enhancements and innovations to the platform and provide customers with new capabilities frequently and seamlessly.”

“The vision for simplifi is to develop a holistic solution that can serve all areas of unattended convenience services,” Matza said. “By leveraging a phased approach, it allows us to get to market quickly and add new features that benefit customers as their businesses grow.

The simplifi platform includes a consolidated and redesigned mobile application that allows field personnel to perform critical route and service tasks efficiently and accurately. With this app, available for Apple and Android as well as tablets and mobile devices, operators and users have ultimate flexibility and can get up and running quickly.
simplifi MOBILE also works with Streamware’s VendMAX program, and includes newly added support for office coffee delivery services.

For those customers looking to add remote management capabilities to their devices and screens, a new value added service will be launched called simplifi Connect Plus. This package will expand the ability for operators to manage their planograms, make price changes, update nutritional information and display their own promotional content on
screened devices over-the air without costly trips to machines. To extend the value of the Media platform and Navigator Touch retrofit screens, operators are able to employ remote management for location specific or
other customized content, including national awareness advertisements that drive consumer engagement and loyalty.

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