Bala Cherukooru moves to new role of New Store & Operations Development Director for Timezone Australia

Sydney Australia – August 2016 – Timezone Group and Helix Leisure Group jointly announce that Mr Bala
Cherukooru has been appointed to take up the newly created position of New Store & Operations Development
Director within Timezone Australia based in Sydney. As a result of this Bala will be leaving his current role of General
Manager for the Helix Leisure Group based in Singapore. Bala’s transition to the new role and move to Sydney from
Singapore will take place over the next two months

In the last eight months Timezone Australia has opened three new locations and there is a strong pipeline of new
locations to come on stream including new outlets at Werribee, Victoria and Mackay, Queensland within the next 3
months. The new locations will also feature an evolution of the format and branding that will set new benchmarks for
interactive entertainment venues and Bala will be a prime mover in delivering this next generation consumer
Bala has a long history of involvement with LAI Group companies having first started with Timezone on Australia’s
Gold Coast back in 2004. Bala then joined the Helix Leisure Group in 2008 as part of the team that established
Middle East operations for Embed based in Dubai. He then went on to lead the Dubai office as GM for 3 years from
2011 to 2013 after which he moved to Singapore in his current role.

Timezone Australia General Manager, Kane Fong said “we are excited to have Bala rejoining the Timezone team as
we have a big growth agenda for the concept in Australia. Bala is already very familiar with the Timezone business
and will bring a wealth of new experience from his time during the last few years working with Helix Leisure.”
Commenting on the change, Luke McKimmie, Helix COO said, “Bala has been a key contributor to the growth of the
Helix business in the Middle East and Asia and we are sad to lose him from the Helix team. However, we can see the
great opportunity for him that exists in Timezone Australia and agree that Bala’s skills and experience are perfectly
suited to this, so we look forward to supporting him in this new role.”

For further information, please contact:
Kane Fong – Timezone Australia
Luke McKimmie – Helix Leisure

About Timezone:
Timezone, founded in 1978, is the leading chain of Out-of-home Family Entertainment Centres in the Australasian
region. Timezone offers a social experience filled with attractive, fun and popular interactive games, rides and
attractions in a safe, friendly, brightly lit and happy environment.
Timezone internationally operates over 200 locations across 6 countries with Head Office in Singapore. Timezone is
a part of the LAI Group.

About Helix Leisure;
Helix Leisure is a leading supplier to the Out-of-Home Entertainment industry (theme parks, water parks, family
entertainment centers, movie theaters, bowling centers, etc.) The company has a network of six full offices worldwide
to provide in-region support and a comprehensive offering of cashless debit card systems, POS and redemption
solutions, customer loyalty, booking and ticketing, electronic locker operations, and a full range of amusement and
prize-vending machines. Our industry-leading brands include Embed, LAI Games, The Locker Network, and Matahari
Leisure. Helix Leisure is co-headquartered in Singapore and Perth. It is part of the Leisure & Allied Industries (LAI)
group, founded in 1958 in Perth, Western Australia

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