Venditalia (on 6-9 June at fieramilanocity): the most important international showcase of the vending sector: 247 exhibitors from 20 countries, spotlight on smart machines and ecosustainability

Milan, 11 April 2018 – With a turnover of 3.5 billion euro for 11.1 billion consumed items, the market of the automatic distribution of food and drink and portioned coffee (capsules and pods) in Italy has closed 2017 with a +3.5% growth compared to 2016. The so-called “vending” sector will be the focus of the twentieth edition of Venditalia, the most important European event for the sector that will be held at fieramilanocity from 6 to 9 June.

The event – organised every two years by Venditalia Servizi and promoted by CONFIDA, the Italian Association of Automatic Distribution – will see the participation of 247 exhibitors from 20 countries representing all segments of the sector: vending machine manufacturers, producers of consumer goods and management companies, distributed over 13 thousand square metres.
VENDITALIA 2018 Milano

AUTOMATIC AND PORTIONED. The market data, outlined in the new sector study carried out by CONFIDA
in collaboration with Accenture, distinguish between the automatic and the so-called “portioned” sectors,
i.e. the segment of machines working with capsules and pods. In the last year, the automatic sector grew by
+1.87% for a value of 1.8 billion euro and a total of 5 billion consumed items. The portioned sector in 2017
showed a turnover of 1.7 billion euro with a +5.1% increase generated by 6.1 billion consumed items.
Capsules for households are the driving force behind the portioned sector, with an 11.3% increase.

COLD DRINKS AND COFFEE AT THE TOP. The growth of the automatic market in 2017 (+1.87%) is mainly due
to the growth in consumption of cold drinks (+5.01%), which represent 19.7% of total distribution. In
particular, there was an increase in the consumption of water (+ 5.80%) that, with over 760 million bottles
of water supplied, is the second best-selling product of vending machines after coffee. Last year, coffee
consumption from vending machines was over 2.7 billion, with a 0.59% increase. A “plus” sign was also
shown by snacks – which amount to 15,5% of total consumption, up 0.58% under the boost of chocolate
(+3.19%) and biscuits (+4.55%).

VENDING MACHINES, A RECORD IN ITALY. Also the number of machines showed a slight increase: +0.65%
in 2017. There are more than 810 thousand vending machines installed throughout the country, which make
Italy the first country in Europe by number of vending machines (followed by France with 590 thousand
vending machines and Germany with 550 thousand). Distributors are mainly located in the industry (35%),
followed by private offices (15%), commerce (13%), schools and universities (13%), hospitals (11%), public
offices (6%) and places of transit (4%) and leisure (3%).

VENDITALIA, 22% OF NEW EXHIBITORS. Of the 247 exhibitors at Venditalia, 57 come from abroad and 68
(28% of the total) participate for the first time. Numbers that identify the dynamism of the sector and the
natural vocation for innovation of the event, an international showcase for the main innovations of the sector, which reflect the trends and demands of the market: from the technological evolution with increasingly smarter vending machines thanks to the adoption of IoT technologies, to eco-sustainability that is expressed through low-consumption machines, green logistics, low emission vans, organic and locally
sourced foods and fair trade. During the main international event of automatic distribution it will be possible
to know the potential of the new smart automatic vending machines thanks to the use of internet connection.

For instance, not only it will be possible to choose the products via a smartphone, but also pay for them the
same way and take them from the first available vending machine. Venditalia is not only an exceptional
showcase for exhibitors and a privileged observatory for all operators in the vending sector, in which Italy is
an international leader, but a true hub of Automatic Distribution within which to develop relationships and
business, discover novelties and market trends, and explore in depth technical and technological topics. The
new edition of the fair is also accompanied by the new “Venditalia Milano” logo that expresses the strong
international vocation of the event in the Italian economic capital that anticipates the new Italian trends. In
addition to the exhibition area, Venditalia hosts conferences, debates, international talk shows and meetings
on the most current topics of the sector.

event – comments Massimo Trapletti, newly elected President of Confida, on his first official occasion – All
the operators of the sector projected towards cutting-edge research know they can count on the worldwide
echo of Venditalia to help outline the vending sector of the future. The sector employs over 30,000 people in
Italy and constitutes an authentic excellence of the ‘Made in Italy’, both because the most important machine
manufacturers are Italian and for the professionalism of the management companies operating in our country
that hold the widest automatic food distribution chain in Europe”.

THE PRESIDENT OF VENDITALIA, MR PILONI: “Venditalia is the most important European event of the
automatic distribution, both for exhibition space and number of visitors – explains the President of Venditalia
Ernesto Piloni – The event, which celebrates its twentieth anniversary this year, allows exhibitors from all over
the world to preview the most innovative vending solutions and the main products distributed. With its 247
exhibitors, on more than 13,000 square metres of exhibition space, the 2018 edition of Venditalia will be able
to show how much this sector is evolving: thanks to cutting-edge technology and a rigorously Italian knowhow
exported all over the world, our country is a European leader in the production of vending machines.

Today, the sector is experiencing a real “digital revolution”: the new vending machines are connected to the Internet, they are fitted with touch screens for a more effective communication with the consumer and, through the use of an App, offer different types of payment systems avoiding the use of cash. It will be possible to experience all of this and more from 6 to 9 June at Venditalia”.

Per informazioni:
Ufficio stampa Venditalia
Rosy Mazzanti Tel. +39 0249977324

VENDITALIA 2018 Milano

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