Apple At IAAPA:  Be the First to See Scene Machine

Faceplace photo booths Miss AmericaOrlando, Florida, November 10, 2017 – Apple Industries (, the company that invented in-booth digital photo sharing on social media, is using this year’s IAAPA to launch its biggest, boldest, most amazing photo sharing feature yet…a social media extravaganza that puts the customer’s Face Place portrait photo on a giant electronic billboard in Times Square, New York City.Oh, and visitors to the Apple IAAPA booth #1600 on Wednesday, Nov. 15 will be able to meet Miss America 2018, Cara Mund (

The nation’s reigning queen of beauty, brains and social activism will sign autographs and pose for pictures with Apple booth visitors.

Miss America will also help industry people experience “Share in Times Square,” an exciting media play that lets customers be world-famous for a few moments by flashing their photo on a gigantic Times Square billboard, right from the comfort of their nearest Face Place Photo Booth.

“Share in Times Square” is a free download to all operators of Smile 2.0 networked photo booths.  Here’s how this exciting new feature works:

1) A customer pays the regular vend price to take their photos in any Face Place Photo Booth that is networked with the Smile 2.0 platform.

2) For a modest upcharge, the customer can briefly splash the photo of their choice on one of the huge electronic billboards in the single most-visited destination in the U.S. – Times Square in New York City.  The customer also gets to write a caption that is displayed with the photo.

3) While the customer’s Face Place portrait picture is displayed for the world to see on the Times Square billboard, a still camera (located across the Square) snaps a photo of the street scene, showing the customer’s image on the billboard in what is recognizably the Times Square setting.

4) Once the photo is posted to the billboard, the customer will receive an email of their photo being seen by millions in Times Square!

Specifically, the customer’s smiling face appears in the giant electronic screen at 234 W 42nd St., directly above the Ripley’s Believe It Or Not Museum, Dave & Buster’s, Madam Tussauds New York (wax museum), etc., and right across the street from B.B. King’s Blues Club and Grill.

“Times Square in midtown Manhattan draws 460,000 tourists and pedestrians or more each day,” said Apple Industries CEO Allen Weisberg.  “Global corporations like Sony, Google, Coca-Cola and many others pay $4 million apiece a year (or even more) to advertise on a single giant electronic screen.

“But now Apple customers all over the country and anywhere in the world can be world-famous on one of those same Times Square mega-screens for a few moments at a time for an amazingly affordable cost,” said Weisberg.

“With Share in Times Square, Face Place Photo Booths have reinvented the photo booth again,” declared Apple COO Scott Avery.  “We live in the Age of Sharing, where social media is king…and what people love to share the most is pictures of themselves doing fun and exciting things.  Letting your friends see that you were ‘famous for a few moments’ in Times Square takes the logic of photo sharing to stratospheric heights.  Like New York’s favorite song says:  Start spreadin’ the news!”

Apple’s IAAPA booth is sure to be busy as trade members check out other new products including the prototype of a snazzy new edition of “Scene Machine 2” featuring zigzag graphics and a knockout LED visual treatment for the booth exterior that emphasizes its family resemblance to Apple’s larger, IAAPA award-winning “Photo Studio Deluxe.”

Shipping in January, “Scene Machine 2” is a networked Face Place Photo Booth that showcases Apple’s “Cinema Scene” program.  Under this program, customers can experience and record “put-you-in-the-action” video adventures and “pose with a movie star” still photo options.

As such, “Scene Machine 2” is the natural platform for Apple’s “Cinema Scene” program of placing photo booths in movie theater chains, where customers can interact with a growing library of licensed Hollywood film properties and celebrity images.

The latest Hollywood studio to make a deal with Apple is Sony Pictures ( is the producer of such franchises and characters as Spider-Man, Karate Kid, Ghostbusters, Men in Black and many more.

The first Sony motion picture to get the Apple “Scene Machine” treatment will be “The Star,” (, a 3D animated Christmas film about the animals in the Nativity story.  The movie opens in theaters nationwide on Friday, Nov. 17.

For the fifth year in a row, Apple will host a breakfast meeting at IAAPA.  This year’s event, scheduled for Wednesday Nov. 15, will host hundreds of U.S. and international operators and distributors, FEC and park owners, street operators and other industry members.

Allen Weisberg will give a keynote address at the breakfast, providing attendees with an overview of Apple’s latest products and technologies.  The talk will be live-streamed on Apple’s Facebook page (

IAAPA ( runs Nov. 13-17 at the Orange County Convention Center in Orlando, Florida.

Apple Industries Inc. ( is the world’s leading provider of consumer digital imaging solutions for retail environments.  Apple Industries manufactures, markets and sells the award winning line of Face Place digital photo booths.  Face Place photo booths contain Smile 2.0 software which allows customers to purchase photo strips, 4×6 photos, and to share their photos directly from the photo booths by email, Facebook or Twitter.  Apple Industries has been in the photo, vending, coin-operated machine and event planning industries for more than 30 years. For more information call (516) 619-8000.


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