Betson and Vagabond partner to offer vīv Fixturelite Markets to Betson customers

Carlstadt NJ, October 8th 2019 – Betson Enterprises has announced a partnership with Vagabond to distribute Vagabond’s technology suite of services for the convenience services industry. The initiative comes on the heels of Fixturelite’s exclusive production of small form-factor fixtures powered by vīv. Vagabond’s vīv mobile POS platform adds to Betson’s industry-leading offerings a streamlined kiosk-less market solution targeting the hundreds of thousands of workplace accounts with 40 to 250 employees in the US. This enables operators to triple revenues versus the vending banks they replace. Vagabond’s telemetry and VMS solutions, as well as Vagabond’s broader vīv Commerce platform will also be available through Betson’s national distribution network.

There is no checkout kiosk or tablet required for the consumer-friendly solution provided by the vīv Fixturelite Market, resulting in significantly lower operating expenses at just $10/mo for a market of any size. With the vīv platform, operators are able to offer a payment solution more secure than cash, swipe, or EMV technology. They can directly engage consumers at a personal level, emailing about product specials, scheduling happy hours/days, and dynamically pricing to reduce spoilage. Operators no longer need to worry about updating any payments hardware in the future as consumers keep their own smartphones up to date. The instant data provided by vīv allows operators to easily integrate servicing the vīv Fixturelite Markets into their daily operations. Financing options for the vīv Fixturelite Markets are also available.

Betson’s Lee Ivory, Director of Vending Sales, stated, “There have been many inquiries for a small footprint market solution from Betson, but we hadn’t found the right affordable solution to offer our customers. The vīv Fixturelite Market is that solution. This offering allows us to offer operators exactly what the industry needs, a market solution that is visually attractive, very affordable, and of high quality.”

The vīv Fixturelite units, available in small, medium, medium-plus and large sizes, come equipped with health-locked coolers, wooden shelving, baskets, LED lighting and surrounds designed by Fixturelite’s award-winning team. Fixturelite has proven revenues at a micro market increase as much as 40% when a traditional micro market is outfitted with their customer experience design approach to retail displays and environments versus other micro market fixtures. 

Fixturelite co-founder, Steve Orlando, said, “Betson’s decision to distribute vīv Fixturelite Markets speaks to our solutions’ rock-solid reputation that continues to result in positive relationships with more and more convenience services operators. We’re happy to help operators better compete and grab more market share of workplace consumer spending.” Betson’s partnership will add to Fixturelite’s thousands of market fixtures already generating revenues on location.

Vagabond co-founder and Chief Revenue Officer, Juan Jorquera, stated, “We’re proud to partner with Betson and Fixturelite to make a complete solution available to convenience services operators across the country. We’ve seen the vīv mobile payments platform welcomed with open arms by consumers that love using their own devices to purchase goods. At the same time, we’re able to offer operators the capability to increase margins by influencing consumer purchase decisions at the POS.” Significantly increased revenues at accounts converted from vending machines into markets, reduced capital costs, and lower operating expenses will help drive the strategic decision by operators of all sizes to replace vending with vīv Fixturelite Markets in every account deemed a good fit.

At accounts where vending machines have been replaced with a vīv Fixturelite Market, revenues have multiplied 2 to 4 times their previous vending sales. One of many examples coming from Vagabond member-operators is an office account previously doing $350/month in vending sales that now does $300/week with a vīv Fixturelite Market. Consumers spend more per transaction and now purchase their breakfast and lunch meals from the vīv Fixturelite markets because more food options are available. Cloud-based remote pricing, planogram updates, and an intuitive VMS enables easy market management. Further, convenience services operators can take advantage of vīv’s ability to engage consumers on a personalized basis. Vagabond’s team works with each operator to promote new Markets to accounts by making available various marketing collateral including email marketing templates, flyers, stand-up POS signs, and a complete vīv Fixturelite Market Success Guide with case studies and tips for converting vending accounts to Markets accounts and convincing workplaces to subsidize their employees’ purchases to increase sales even more.

The vīv Fixturelite market solution adds to Betson Imperial Parts & Service’s full line of parts and service to the coin-operated amusement, vending, office coffee service, gaming and billiard industries. With over 85 years of experience and leadership in the amusement industry, Betson helps customers find the parts they need to run their business efficiently. For more information on the vīv Fixturelite Market visit betson.com or contact your Betson sales representative today.

About Betson Enterprises

Betson Enterprises, a division of H. Betti Industries, Inc., is the leading worldwide distributor of arcade and location-based amusement equipment, parts and service. A family-owned business offering revenue generating solutions to its clients since 1934, Betson offers concept-to-completion solutions that maximize the profitability of our clients’ investments. With sales offices and distribution centers throughout the U.S., Betson has the scale and infrastructure to meet needs large and small, while keeping the personal touch that the company was built on. Betson Enterprises is headquartered in Carlstadt, New Jersey. Visit us at www.betson.com/.

About Vagabond

Vagabond (vgbnd.co) makes technology that enables commerce in workplace communities. Its operations, communications and payments technologies serve the convenience services industry — businesses that provide vending, food service and related provisions to workplaces. Operators use Vagabond’s ERP platform for inventory management, product merchandising, service scheduling, truck routing, and financial reconciliation. Vagabond’s IoT network delivers real-time business intelligence to operating teams in the field so they can maximize operating profits. Vagabond’s workplace payments application, called vīv, enables mobile pay at vending machines and convenience markets; order-ahead and delivery at cafeterias and restaurants; and the ordering and fulfillment of office, breakroom and janitorial supplies in the workplace. This comprehensive commerce platform allows Vagabond to provide data-driven services to consumer packaged goods companies enabling promotion of particular products to individuals in real-time depending on their buying habits. Vagabond powers the convenience services industry by maximizing sales through merchandising, minimizing cost through operational efficiency, establishing new revenue streams for operators, and providing consumers a convenient payment experience.

About Fixturelite

Fixturelite provides design services and retail space solutions that result in exceptional food and beverage experiences for employee workgroups, and better location acquisition, customer retention, and revenue potential for convenience services companies. Fixturelite spaces are designed to promote collaboration, networking and employee retention. Using their 30 years of combined experience in retail space development, break room innovation, design, and implementation, Fixturelite’s purposeful retail solutions are “Created for Vending Operators by Vending Operators™.” Fixturelite provides services to convenience services operations, and their solutions can be found in a wide array of locations and venues across North America. Learn more at www.Fixturelite.com

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