Shasta Adds Hibiscus To Its LaCroix Waters

Shasta Beverages Inc. has added Hi-Biscus! to its LaCroix line of domestic sparkling waters featuring zero calories, no sweeteners and zero sodium. The product is also kosher certified, Non GMO Project Verified, Whole 30 approved and produced without BPA.

The product is available to vending and OCS operators in 11-ounce cans and in a 2.5 pack per case configuration, according to John Farley, vice president of vending and OCS sales at Shasta Beverages Inc.

Hibiscus features a slightly tangy profile. Global use of hibiscus in new food and beverage launches have increased 300 percent since 2012, according to Mintel.

Fimmerich, a Geneva, Switzerland based provider of flavors and fragrances, declared hibiscus as its 2019 flavor of the year based on its appeal in food and beverages.

For more information visit https://www.shastafoodservice.com/our-brands/lacroix-sparkling-water/

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