Saco Foods Rebrands Dolci Frutta And Drizzlers

Saco FoodsSaco Foods, LLC, a distributor of specialty consumer packaged goods, unveiled a rebrand of its chocolate hard-shell dessert line, Dolci Frutta and Dolci Drizzlers. To position Dolci for growth in produce and beyond, the company evolved its visual identity with a fresher, brighter design alongside the introduction of its new Dip & Drizzle Decorating Kit.

“We have an energetic and exciting new direction for the Dolci product line,” said Pam Statz, vice president of sales and marketing at Saco Foods. “We are continuing to grow the produce category with complementary flavor profiles and unique offerings.”

The new consumer brand design will allow for more product visibility in produce and meet the convenience need of busy shoppers. The label was designed to freshen up the look of the packaging with vibrant, eye catching colors and a “bursting” berry. The design was selected to showcase fun and decadence, two of the brand’s key messages.

Along with the new labels, Saco is relaunching its Dip & Drizzle Decorating Kit, an all-in-one package of the brand’s popular dessert dip and melting chocolate swirls.

The products are available through foodservice distributors, according to the company.

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