Old Trapper Upgrades To Quarter-Pound Beef Jerky Bag

Old Trapper has announced a new “Big Bag” of its popular beef jerky, upgrading from a 3.35-ounce bag to a 4-ounce bag. Weighing in at a full quarter pound, the Big Bag features clear-view packaging so consumers can see exactly how much more beef jerky they are getting for their money.

The product will be available at Vistar distribution warehouses nationwide and at foodservice distributors, a company spokesperson told Vending Product News.

“We believe that people who buy beef jerky should be able to see what they’re buying and get what they pay for,” said Robert Leary, director of marketing at Old Trapper. “We are not following the current trend of shrinking quantities, and instead we are giving consumers a large amount of quality product for a fair price.”

The company is currently celebrating its 50th anniversary.

For more information visit https://oldtrapper.com

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