Coca-Cola Co. To Introduce Costa Coffee RTD Canned Coffee

Costa CoffeeThe Coca-Cola Co. has announced its first major product launch since it acquired Costa Coffee earlier this year. Costa Coffee Ready-To-Drink (RTD), a chilled, canned coffee brewed with Costa Coffee beans, will include three variants – Classic Latte, Caramel Latte and Black Americano.

“Our teams at Coca-Cola and Costa Coffee have been working around-the-clock to make our shared vision of Costa Coffee ready-to-drink coffee a reality,” said Jennifer Mann, senior vice president and president of global ventures for Coca-Cola. “This demonstrates the power of our partnership. It combines the marketing expertise, global scale and distribution credentials of the Coca-Cola system with Costa Coffee’s expertise and capabilities in coffee. The result is a fantastic tasting, ready-to-drink coffee.”

“Through this collaboration we’ve been able to work together to offer consumers the great taste of Costa Coffee in a can for the first time,” said Dominic Paul, CEO of Costa Coffee. “We are committed to working together to give consumers more opportunities to enjoy the Costa Coffee they know and love, whenever they want, wherever they are. We’re really proud to have brought this product to market at such speed whilst still ensuring the range has proper coffee at its heart.”

As with all Costa Coffee products, all the coffee beans are Rainforest Alliance Certified. The range will be sold in 250-ml cans which are 100 percent recyclable.

Costa Coffee currently has more than 2,600 coffee shops in the U.K. and more than 1,300 plus shops in 32 overseas markets. There are also more than 8,000 Costa Express self-serve machines in the U.K.

Costa Coffee RTD will be supported by a marketing campaign including out of home, digital, PR and sampling.

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